Building a strong social media presence makes it more likely that your online Shopify store will help you reach your goals. Don’t think about what to do more. Let’s learn from our tips and run a business that does well.
Since many people spend almost all day on social media, it’s clear that being active on these sites can help you reach your goals. These places give you more ways to market your business, and for most of them, like posting, you don’t have to pay anything.
You need to be seen but not annoying, and you need to work on making a page or profile that people like. Sometimes it’s hard to be friendly to visitors and readers because not every service works with these social media platforms, but all you need is a little creativity. For ads that cost money, you have to make neat and interesting content that makes people want to click on it and go to your website.
Every start is hard, but it’s worth it.
Setting up a Shopify online store isn’t hard, but if you feel like you’re in a maze, there are many guides on the internet that can help. In fact, all you have to do is click a few and think about what comes to mind. After making these choices and taking these steps, like importing products to your store with app so that your store is always up-to-date, you can’t just sit back and wait for the money you deserve. The hardest days are just around the corner because you have to find a way to make sales, and in the first few days and weeks, you will probably always check the new purchases. This process can drive you crazy, but to do great marketing, you have to be tough, focused, and hard-working.
Here, we only talk about how to do social media marketing right. Other methods, like Facebook Ads, Google AdWords, Newsletters, Unique Emails, and Blogs, can also be useful.
What are the social media sites you should be using and that you can use to promote your business?
- YouTube
First, make sure these things are done right and try not to waste too much money. Be careful, because bad marketing can easily destroy your business.
It’s best if you’re on more than one platform, and even better if you’re not on any of them. The reason is that if potential customers are looking for you on these platforms to find out if you are a real, authentic, and — at first glance — trustworthy company, they can be sure of that if they can find you there. You also have to make sure to share posts often so that people know you are still alive. If your last post was made six months ago, people will think that the Facebook page’s web store doesn’t work anymore.
You have to tell people on these sites about your shop and products. There are a lot of clever ways to get people to buy from your store through social media. You could hire someone to be in charge of your content and marketing, or you could look for ideas and tips on the internet and do it yourself. It takes a little bit of time to run everything—not just marketing—about your online store by yourself. Before opening a shop, you should make sure you will be able to do everything, you won’t waste any effort, and you will chase your dreams and reach them. It’s not easy to run an online store. We can show you how to do these things, but if you want to hire someone to do them for you, we suggest that you choose a local person you can meet instead of a virtual assistant on the other side of the world. Be careful. It’s better to meet the people you work with, share your passwords with, and pay. Pick someone you can trust.
On social media sites, you can look at your profile page or use hashtags to find out what your customers think about your products and how they feel about them. People will get ideas from these posts and comments, which will bring more people to your site. People will be more likely to buy from you if you are on social networking sites.
Tips in general
Target well: Targeting well on social media is one of the most important things. You have to know who you want to share your content with about the products you sell in your online store. When you use Facebook ads, you need to think about the interests and other preferences of the people you want to reach.
Write correctly: Make sure your writing is correct in terms of grammar, spelling, and style. Reading a text with bad spelling or grammar is the worst thing that can happen. As advice, we say that if you use the Google Chrome browser, you can find a free app called Grammarly in its app store. It’s helpful because it fixes the mistakes you made when you wrote. Also, you should always proofread and check your posts to make sure they are correct. As for the language, you should choose one that most of your audience can understand. Then, write in a way that is easy to understand. Use short, simple sentences and don’t write a novel. Help the reader out.
Share content at the right time: Sharing posts at the right time is very important. The best ones for each platform are different. The opinions of experts are pretty similar. The most important thing is to share content when people are most likely to be online and are not working, studying, or having fun elsewhere. Each subheading below tells you more about these points. But 12 p.m., 3 p.m., and 7 p.m. are usually good times. Also, don’t forget to use the scheduler. So you don’t have to sit in front of the computer every time you want to share something. Another helpful tip: Don’t share posts every hour, or you’ll seem like a spammer.
Use neat images: Your pictures have to look nice and be of good quality. It’s good if a picture you posted on social media stops people from scrolling through their feed. Don’t put a lot of text on the picture, and show it to some friends before you post it. Also, use colors that go together and simple images.
Broaden your follower base: The more people you have following you, the better your position will be. And it’s great when people leave likes and comments, which can be seen by everyone. But most of this traffic is generated by itself. What you share and how you share it can change this, though.
Be aware of the trends: Check out what other businesses are doing and learn from them. Check out your rivals, the brands you look up to, and the biggest brands. Always make plans for what you want and what you will share. Just use your imagination to come up with content ideas, and then make them happen. Don’t talk about things that are out of style.
Focus on customer service: You need to care about customer service on social media sites if you want to be appealing to customers and make them feel like you can be trusted and helpful. Answer their messages and comments. Emails are more strict than these messages. But you are still a store, which means you give people service and trust. You shouldn’t have forgotten this and should be respectful on that platform as well.
People say that you don’t even exist if you’re not on Facebook. A Facebook page is also something that every online store needs to have. When you make a post here, you have to make sure it will convert. Use good-looking, high-quality, interesting, and eye-catching pictures and texts that make people stop scrolling through their Facebook feeds. Also, the best is when every post has a picture that gets people’s attention.
Use texts that are easy to understand so that even people who don’t speak the language perfectly can know what you’re talking about.
You can also use numbers and emojis in your posts to get more attention, but don’t use too many emojis, especially if it’s a business post, because that makes people feel uncomfortable.
The best times to post on Facebook are at 9 a.m., between 12 and 3 p.m. during the week, and between 12 and 1 p.m. on the weekends. But besides what experts say, we also have some other things to say. 7 a.m. can be good, too, because that’s when most people go to work, and 7 p.m. isn’t bad, either, because most people are already at home at that time, resting before their favorite TV show.
What kinds of posts are there? You can share blog posts from your website, suggest some of your products or product categories, tell them about sales, and ask them to do things like play a game or answer a question.
You can also make ads on Facebook, which also need to be neat and interesting.
Instagram is becoming more important these days. People love to check this social network page, where pictures are the most important thing, to see what pictures there are of clothes they want to buy online.
What kinds of pictures can you make on Instagram and share? As we’ve already said, you can post pictures of the things you sell, share information about discounts, and post pictures of your customers. On those pictures, you can see the things they bought from you. It’s also a good way to share quotes that will inspire people.
If you share a post with images of products that can be swiped, your followers can look at the items from different angles, which looks good. Pay attention to creative content you want to share. Check out the feeds of other pages that are similar to yours.
You should use the Story and Highlight modes. You can also try to sell things on this platform.
Do not set your page private. It’s better if everyone, whether they follow you or not, can see your photos.
For some reason, 2 a.m., 8 a.m. to 9 a.m., and 5 p.m. during the week are the best times to post on Instagram. The best is if you share pictures once or twice a day.
You can also share content on Twitter, but keep in mind that not every country has a big audience. The US, for example, has the most active users.
What are the best posts to share on this type of platform? Well, you can only say so much in a few sentences. The most important part of this platform is this. You should be able to say in just a few words what your main point is. As on Facebook, it’s good for a post to include a cool image that draws attention. You can talk about any news about your business or e-commerce in general. A blog post you wrote is another option. Try to respond on Twitter to the most important e-commerce news.
Some people may think that Twitter is on its way out, but there are still a lot of people who use it every day and more than once.
Monday through Friday, 3 p.m. is the best time to post on Twitter, but you might also be able to convert at the following times: 12 p.m., 3 p.m., 5 p.m, and 6. p.m.
LinkedIn is a place where entrepreneurs can meet new business partners or make new connections. Here, you can share news and blog posts. Having a blog on your store. It helps if the author also posts the article on their LinkedIn profile so that more people can see it. Since it’s not Facebook, you have to share posts that are a little more serious.
On weekdays, the best times to post on LinkedIn are between 7 and 8 a.m., around midnight, and 5 or 6 p.m.
YouTube
Only a small number of online stores have their own YouTube channel. They would rather choose to advertise there, for example in the boxes on the right side of the videos or as a pre-roll video. As a retail business, it’s not easy to figure out what to show in a video, but it’s the same as on other social media sites. You need to show off your products and make interesting videos about them with models and actors. The best time to post videos on YouTube is around 7 a.m., and you should do it once a week or once every two weeks. On the product pages of your online store, you can add videos.
Make a video that shows what your online store is about, what you sell, and who you want to buy from you. You need to use as many ways to get the word out as possible.
If you have an online store, you can use Pinterest for more things. There, you can share pictures of your products or pictures that customers send you of the things they bought from you. You can also link your products on Pinterest to your website, where people can buy them. So Pinterest is also a good way to get the word out about a product. Use the right keywords, and make sure your photos are nice.
Posting on Pinterest is best at 2 a.m., 9 p.m., and 2 p.m. Why so early in the morning or late at night? People who wake up early can see your posts right away. This is because most people don’t post that early, so the feed won’t be full of other people’s photos.
Affiliate programs
As for social media and marketing, this is also where we have to stop. You can work with people who can promote your products on their channels. It’s another good way to market your business, but make sure you only work with the best pages and people. Check out their channels before you do anything else. This is called “influencing marketing.”
Do not be afraid to spend money on promotions.