48% of people like to start their search for products with a search engine. And 61% say that finding what they want and like quickly is one of the most important parts of a good shopping experience.
So, it’s important for the organic search results to give users all the most up-to-date and relevant information about products.
How can you do that? With the help of good results, it is.
If you have an e-commerce site, you can improve how your products show up in organic searches by adding structured data markup to your product pages.
Also, users will find your products more appealing, which will increase your CTR.
But your product pages must be SEO-optimized for the rich results to show up in the organic SERPs. You can get help from this advanced e-commerce SEO guide.
If your product pages aren’t ranking for the right keywords, adding structured data to your website might not help you.
With the free keyword research tool, it’s easy to find keywords that are relevant to your products.
It will give you thousands of suggestions for organic keywords, including how often they are searched for, how much competition they are likely to face, and even their average CPC (Cost Per Click) rates.
Once you’ve made sure that your product pages are ready for organic searches, you can add structured data markup to them.
There are now a number of different types of eCommerce rich snippets. Each one is important and has a different effect on customers.
You should use all of the rich snippets that are available for product searches to get the most sales.
Product Schema is the first and most important snippet you must use on your e-commerce site.
It’s a structured data markup of your product that makes the basic information about the product stand out in the search results.
If you search Google for “home theater,” you’ll get a lot of results that show product information in a carousel:
If you look at them closely, you can find basic product information like:
Price, Brand, Ratings, Images, Deals or Discounts, Specifications, etc.
It’s because of the markup for the Product Schema. When all of this information is on the page with the search results, users can make better decisions about what to buy.
So, it is more than important to use Product Schema on your e-commerce site. On schema.org, you can learn about the different types of product markup.
If you want to do it with the help of code, this might be too much for you.
The Structured Data Markup Helper from Google is an easier way to do it. To start, click “Products” and enter the URL of your product page.
After you have tagged the basic product information, a JSON-LD markup code will be made.
You can add product markup to your site by adding this script to the head of your HTML code. Congratulations!
If you want to tag something else on your product page that isn’t on the data item menu, you can do so by clicking “Add Missing Tags.”
But once you’ve added Product Schema to your site, your product pages must have all the relevant and up-to-date information.
If users find old or useless information in the SERPs, they might not be interested in what you have to offer. In that case, Schema Markup will not work at all.
Bonus: You can find a plug-in or add-on to help you add structured data to your site if you use WordPress, Shopify, Wix, or another similar platform.
Reviews & Ratings Schema
90% of people who want to buy something do so after reading online reviews. So, adding reviews and a rating system will help you sell more of your products.
If you search Google for “PlayStation 5,” you’ll find these ratings:
This kind of information in the search results helps sites build trust and credibility.
So, you can increase sales by showing reviews and ratings from customers who have bought your product.
You can find out how to add review and rating schema on schema.org. Again, if you don’t know how to code, this might be hard to understand.
It is better to contact your web developer and ask them to add review and rating schema to your site.
Check to see if it shows up in the SERPs once it’s been put in place. Only if it helps the users is it worth the work.
60% of people say that the price is the first thing that makes them decide to buy something. 86% of consumers say that comparing prices from different sellers is important.
It gives you an idea of how much customers care about prices. So, in the search results, you need to show how much your products cost.
Using the Price Schema, you can put the prices right up front so that customers don’t have to look for them.
In the eCommerce rich snippets, you can even show price changes or discounts to draw in more customers.
If your product meets their needs, they’ll click on it and look forward to buying it.
How do you add price schema to your product pages?
The same thing happens. Ask your developer to add the price property code from Schema.org to your product pages, just like you would with any other schema.
Use Google’s Structured Data Markup Helper to highlight the price if you decide to do it yourself.
Product Availablity Schema
When a customer goes to a product page and sees that the item is out of stock or sold out, it makes them sad.
They get annoyed when they have to keep coming back to see if the product is still in stock.
When this happens, 68% of customers think that you don’t care about them.
Most of the time, they never come back, and you lose customers.
So, you can avoid this by putting the product’s availability in the search results.
Customers won’t come to your site until the product is in stock. It will keep people from leaving and increase the number of people who buy from you.
With the Product Availability Schema, you can let customers know when products are ready to ship.
Schema.org has the code you need to make it happen. It’s a little complicated, so you might need a web developer to help you with it.
Once you show the product’s availability in the search results, your product will be much more visible in searches and you’ll get a lot more organic traffic.
Because videos are known to keep customers interested, 52% of the videos that businesses make are demos, 49% are explainer videos, and 47% are product videos.
On the product pages of some e-commerce sites, you can find explainer videos, tutorials, or guides.
These can get the attention of customers, get them interested in the product, and help them decide whether or not to buy it.
When people watch videos about products, they learn more about them and are more likely to buy them.
So, if you can put these product videos in the search results, your conversion rate could go up by a lot.
Just add the Video Schema to the pages that show your products. Schema.org has the code for the Video Schema.
But it is a little hard to put into place. To get it done, you would need help from a web developer.
It should be clear by now that adding structured data to your product pages makes them easier to find in search results.
You have a better chance of getting more conversions if the products look better in the SERPs.
So, don’t forget to optimize your eCommerce rich snippets.
Here’s one more thing you can do.
Take Your eCommerce Rich Snippets A Step Ahead With Rich Ads
You don’t have to change anything to get rich ads.
You can show up in rich snippets if you run ads on Google. You can even choose what kind of information to put in those ads.
Since these are ads, you are sure to show up when people search for the keywords you have chosen.
Sign up on Google Merchant Center to get a sponsored snippet for your products.
If you already have PPC ads for your products, you should try rich ads. You might see a rise in the number of people who buy from you!
Rich Snippets Will Improve Your Search Visibility And Product Sales
eCommerce rich snippets help you find and show potential customers the most important and relevant information about your products.
Users will be more likely to buy your product if you show them pictures, prices, ratings, reviews, specs, availability, and other information that grabs their attention.
Rich snippets for eCommerce may be hard to set up, but they help your products show up in search results and sell more in the long run.
Now that you know a lot about rich snippets, you need to make sure that your products are the best they can be so that your customers will be happy and continue to buy from you.
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