Shopify has helped tens of thousands of people open all kinds of online stores. Shopify makes it easy to open an online store, but it can be hard to get people to buy your products.
A lot of new business owners have trouble reaching their customers in the right way and can’t figure out which marketing channels work best. Don’t worry—in this guide, I’ll show you some tried-and-true Shopify marketing tips that will help you get better results from your marketing.
How to Market with Shopify: Tips and Tricks
There are many ways to market your Shopify store, but these are the ones I would recommend most:
Do a lot of research ahead of time
This is the most important marketing rule. Before you start using any Shopify marketing strategies, you should find out a lot about your customers. You can start by figuring out who you want to reach and then narrow down your choices based on their age, location, gender, preferences, and so on.
You can also come up with specific customer personas to make your campaigns work better. Also, you can always do A/B testing before launching your campaigns to find out what works and what doesn’t.
Identify Marketing & Content Trends
Once you know who your customers are, it’s time to learn more about them. Most experts say that you should find out what the current marketing and content trends are so you can jump on them right away.
Using tools like Google Trends or Twitter Trends is the best way to do this. You can also use Google’s Keyword Planner to find out what keywords people use to look for similar products. I also think you should do a competitive analysis to find out how your competitors are doing and what marketing strategies they use.
Follow a content marketing strategy that is aggressive.
Great! As soon as you have all the information you need, you can start putting your Shopify marketing plan into action. First, I’d suggest putting your attention on your content strategy, since it can be the foundation for all of your other marketing models.
You can do this by making quarterly and yearly plans for your content marketing. This will include what kinds of content you want to publish and what your overall goals are. Also, when you’re planning your content, try to put yourself in the shoes of your audience and use a consistent voice.
Live shopping platforms should be used.
Live shopping is in the news right now, and many people think it’s the future of shopping. After all, it’s one of the best ways to use social media platforms to shop online.
So, you shouldn’t miss out on this chance and should learn more about live shopping. You can do this right away on sites like Facebook and Twitter. Shopify also lets us add live shopping apps (like Channelize) that can make your job a lot easier and save you a lot of time.
Set up Buyable Pins on Pinterest
Online marketers can find a lot of money on Pinterest. It will not only help you connect directly with your audience, but you can also easily send them to your online store.
You can do this by making pins on Pinterest that can be bought. The process is pretty easy; all you have to do is go to Pinterest and upload pictures of your products. You can put in important information about the product and then add a call to action, such as a “Buy Now” button. When a user clicks the “Buy Now” button, they will be taken to your product page automatically.
Google Shopping and Google Ads can work together.
Use the Google Shopping tool if you want to promote your products on Google. You can just visit Shopify’s app store to add the Google Shopping app to your dashboard. After that, you can list your products on Google Shopping by using your Google Merchant Center CSS dashboard.
You can also try paid advertising on Google to bring more attention to your product. With Google Ads, you can find keywords and bid on them so that you can reach your audience directly.
Implement Best SEO Practices
Search Engine Optimization, or SEO, is a set of techniques that help us show up better on search engines like Google and Bing. Once you have your content marketing strategy set up, you need to make it work with SEO.
For example, you can look for the right keywords and write content just for them. Different on-page and off-page SEO techniques can help you get better results. Shopify also has a large number of SEO apps that you can use, such as Yoast SEO.
Follow an Email Marketing Campaign From Start to Finish
Many marketers make the rookie mistake of underestimating email marketing’s power. So, you need to include email marketing in your Shopify marketing plan and work on coming up with different strategies.
For example, if you have a big sale coming up, you can let your audience know ahead of time through emails. It can also help you retarget your audience and bring back customers who left their shopping carts in your store.
Use Instagram Feeds to show that your business is popular.
If you just opened a Shopify online store, you may already know how hard it can be to find new customers. Most new users want proof that something is real, which is easy to get by adding an Instagram feed.
To do this, you can install any trustworthy Shopify app (like Instafeed) on your dashboard. This lets you put any Instagram feed you want on your product store. You can also sell things right from your Instagram page by using the app.
Do business on Facebook.
You can also start selling your products on Facebook, in addition to Instagram. You can turn your Facebook page into an online social store by linking it to Shopify and using its built-in features. So, people who follow you on Facebook can look through your catalog and place orders without leaving the site.
Referral marketing should be pushed
One of the best ways to get new customers is through word-of-mouth marketing. You can come up with a dedicated referral program in which your current customers get perks (like discounts or in-store coins) for telling their friends about you. So, if you want to use organic marketing, it will be easy to turn your customers into brand ambassadors.
Keep holding contests and giving things away
This is another way that Shopify store owners often use to market their businesses. In the end, who doesn’t like contests and free stuff? You can hold giveaways in your store once a year or every three months to bring in more customers.
You can also get a lot of email addresses from giveaways, which you can then use to get more leads. Just make sure that your contests are clear and that you post the rules ahead of time to avoid any trouble.
Work with people who have power
Influencer marketing is, without a doubt, another powerful way to reach your target audience right away. You can check out a lot of third-party sites where you can connect directly with relevant influencers.
You can try to keep in touch with influencers for a long time so that you can reach your target audience right away without complicated marketing channels. There are a lot of ways to work with influencers, but Instagram, Facebook, YouTube, and Twitter are among the best.
Set up a program for affiliate marketing
Affiliate marketing is another popular strategy that you should use to market your Shopify store. It’s similar to marketing through influential people. In this way, you can work with a lot of affiliates who will do all the hard work for you.
They will make content and reach out to different leads to promote your product. As a thank you, you can just give them a commission. So, it would be a situation where everyone wins.
Use Shopify Apps to their fullest
Last, you should take advantage of the many apps that Shopify has to offer. You can find apps for almost everything, from making landing pages to running A/B tests. Feel free to look around the Shopify App Store to try out different apps that can help you meet all of your marketing needs quickly.
dropship-empire can help you grow your Shopify dropshipping store.
I’m sure that the Shopify marketing tips above will help you make your marketing efforts more profitable. But if you want to turn those leads into loyal customers, you need to sell the right products. You can do this by using dropship-empire, which is the official dropshipping tool for AliExpress.
- Dropship-Empire is a free Shopify app that lets you run more than one store from the same place.
- You can look through dropship-empire to find tens of thousands of products from well-known sellers in different categories.
- Dropship-Empire also has an advanced tool called Supplier finder that lets you find the best-rated supplier for any product right away.
- You can easily automate your tasks with features like automatic syncing of tracking numbers or updating of order statuses.
- Dropship-Empire lets you order a lot of products at once, keep track of your stock, map out different versions, and even run your affiliate marketing program.
So, why don’t you just do it? Go ahead and learn everything you can about these Shopify marketing strategies and use them like a pro. If it seems too much at first, you can start by focusing on the most important parts of marketing. Before going all in, you should set up your social media channels, focus on your content pillars, and try out Google Ads a bit.
A tool like dropship-empire can also make it easy for you to run your dropshipping store. Just connect it to your Shopify account to find the best things to sell and keep track of everything while you’re on the go.