It’s always a good idea to start a dropshipping store that sells streetwear that is up-to-date. This sentence may sound a little bit cheesy at first, but it was written after a lot of research on luxury streetwear styles and what people want. But before we get into what styles and items make up the best dropshipping streetwear inventory, let’s take a step back and talk about what “streetwear” means and where it came from.
How everything began
Back in the day, people seem to have started small trades where they swapped clothes and other items. They didn’t know that these small trade-ins were the main part of a new style of fashion that was different from what was popular at the time. This new style was made on the streets and got the simple name “streetwear.”
To put it simply, streetwear is any style of clothing that is loose and comfortable, like hoodies, t-shirts, or sneakers. Of course, it’s a lot more complicated now, with things like backpacks, headbands, wristbands, sunglasses, and a lot of other things that people like to wear.
Even though its definition is pretty straightforward, the real meaning of this historic movement can be seen in the way it has taken over a huge part of the fashion market. The thing we call a “phenomenon” today is made up of dozens of subcultural movements, some of which go back to the 1960s. Streetwear became popular because of things like surfing, skateboarding, graffiti, and hip-hop, to name a few.
Strangely enough, most of the people who wore streetwear as their main style were men, and most of these cultures were based on a more masculine approach. At the time, this was pretty unusual because fashion was usually more focused on women and what they wanted. Today, however, this way of thinking has completely changed. People started wearing clothes that made them feel good and let them show their style through a more simple look.
Overall, what started in the 1960s with Andy Warhol’s challenging ideas about what contemporary art is became a complicated fashion movement that spread to every part of society and is changing the minds of fashion fans every minute. There were, of course, a lot of artists in between, like Jean-Michel Basquiat, who added to the streetwear story by bringing street art to everyone who was interested in it.
Why do people wear street clothes?
Statista did a survey in which they asked people why they liked streetwear more than other styles. Seventy percent of the people who answered said that it was cool. This percentage tells us a lot about how people feel about this fashion trend. Of course, there are other things to think about, like how comfortable streetwear is and how it makes you feel like you belong to a certain group. But that pretty much sums up what streetwear is all about.
In the same survey, 26% of the people who answered said they like to wear this style because it shows their status. Over time, streetwear did gain a unique and good-natured group of fans who used the idea of originality as a way to promote exclusivity. In this community, this led to the creation of brands that wanted to bring everyone together.
What are the most important things for brands of streetwear?
There are now a lot of fashion brands that can’t tell their stories without mentioning streetwear. Let’s look at some data about what people really want when they buy clothes in this style to get a clear picture that will help your future streetwear dropshipping business.
A Statista report on the main reasons why people buy streetwear says:
- 62.9% of the people said that the history of the brand is one of the most important things they look for when buying.
- When making a purchase, 81.4% of people said that the quality of the product is more important than the history of the brand.
Still, when you look at both factors together, you can see that the simple answer is that people are more likely to like well-known brands and high-quality products.
What should you sell in your dropshipping store for streetwear?
After deciding that streetwear will be the main focus of your dropshipping business, it’s time to do more research on which products you should stock. Statista says that the best-selling items in the streetwear niche in 2019 were:
- T-shirts, 67%
- hoodies, 67%
- shoes, 66%
- accessories, 44%
- Bags with 24% of the total amount
These numbers can help you figure out how to run your business and decide which items to sell in your online streetwear shop. Choosing a variety of items can be helpful when you don’t know exactly who your target audience will be. In fact, streetwear is a niche that is specific enough on its own, so adding a wide range of products might even help you attract more end-users.
Shirts with logos
There are a lot of brands that sell t-shirts with their logo on the front or back. In fact, brands that were part of the streetwear culture were the first to start this trend. It then spread to other styles in the fashion world. Also, brands that didn’t make streetwear started to accept the new trend and started adding these looks to their collections.
In addition to logos, t-shirts also have different kinds of printed graphics on them. The graphics can be pretty easy to see and can have a style that fits with how the brand looks. For example, the white man printed t-shirt by Dolce & Gabbana or the silver cotton t-shirt by Jeckerson could be great additions to your streetwear collection and the rest of dropship-empire t-shirt selection.
Sweatshirts and hoodies
As shown by the Statista poll mentioned above, hoodies are one of the most-bought streetwear items. The unique styles and graphics that come in different shapes and colors go well with the comfort they offer. Hoodies are a type of clothing that can be worn in a lot of different ways. For example, there are designer logo hoodies, hoodies with sports team logos, concert merch, etc.
If you want to reach people with more specific tastes in designer clothes in the streetwear segment, you could include some of Dolce & Gabbana’s “Pig of the Year” hoodies or choose from the wide range of products that dropship-empire has to offer.
Sneakers
A streetwear dropshipping store isn’t complete without one of the most important items that set the style’s foundation. In fact, the sneakers, which are the best item in this group, are at the heart of the streetwear culture.
Since this style is known for being experimental, big names in the fashion industry often use it as a chance to offer truly avant-garde designs and unique shoes that will catch the eye of a streetwear consumer who knows what they like. So, you can add things like Dolce & Gabbana beige leather sneakers, Neil Barrett’s Darknavy sneakers, and many other kinds of sneakers from dropship-empire to your online store to make it more interesting.
Blazers
Putting together the best streetwear outfit is all about mixing different styles of clothing. That’s why you’ll see both formal and casual clothes that go well together. This style is also called “high-low.” In the same way, blazers are often worn with sneakers or even sweatsuits to make the perfect outfit for streetwear.
The look of a classic blazer with a streetwear twist has been done by many high-end designers. Blazers are trendy items that should be in your streetwear dropshipping web store. They can be the same color or have a unique design that fits the streetwear story.
Start stocking your store with great streetwear blazers by looking at this list of blazers from high-end designers that are sure to please any streetwear buyer persona.
Shorts
This product fits right in with the streetwear segment, so you might want to add it to your online store that sells streetwear. Shorts have been worn casually for a long time, and they are also one of the most popular pieces of streetwear. In fact, they were a big part of the culture of skaters, and the main reason was simple: they were useful.
Today, shorts are worn by almost everyone and are a must-have piece of streetwear. Luxury clothing designers are also upping their game to include this product and offer their customers a wider range of street style outfits. Today, you can find Dolce & Gabbana casual chili shorts, Dolce & Gabbana women’s shorts, Nicolo Tonetto nero black shorts, and many more streetwear items that are perfect for your online store.
Hats
The simplicity of the streetwear style makes it easy to add some spice to the look and try out different accessories that go with the outfit as a whole. This is where hats come in, and they add a lot of different ways to express yourself and be unique.
All the hyperbeasts out there should wear baseball caps, beanies, and many other stylish head coverings. Also, like graphic tees, hats are the perfect place to show off a cool graphic logo or an exclusive collaboration between brands. Simply put, they are a must-have for any streetwear dropshipping website store and can help you make a lot of money.
Sweatsuits
Even though sweatsuits and tracksuits were originally made for athletic wear, they took over streetwear and even started a new style within it called “athleisure.” A designer named Dapper Dan is the main person who made it easy for sweatsuits to enter the market for high-end streetwear.
Dapper made sweatsuits and tracksuits for big brands like Louis Vuitton and Gucci. These clothes were later worn by famous hip-hop artists in the 1980s and 1990s. Sweatsuits are now a part of every luxury brand’s line, and for some customers, not having them in your offer could be a deal-breaker.
Casual button-up shirts are a popular piece of streetwear because they can be worn instead of t-shirts and sweatshirts. Short-sleeved shirts with a loose fit are the most common type of shirt that both men and women wear. Long-sleeved button-up shirts are also a part of this look, and they are often a key part of the perfect streetwear outfit.
Casual button-up shirts are a popular piece of streetwear because they can be worn instead of t-shirts and sweatshirts. Short-sleeved shirts with a loose fit are the most common type of shirt that both men and women wear. Long-sleeved button-up shirts are also a part of this look, and they are often a key part of the perfect streetwear outfit.
Backpacks
Backpacks are one of the most useful things you can use to carry your things in an organized pouch that you can wear on your back without much trouble. In general, streetwear is always trying to make people feel comfortable. Because backpacks can be used in so many ways, they’re considered a must-have item in this niche.
Every major luxury brand now has a line of backpacks that are both stylish and useful. If you want to dropship some stylish backpacks that will get the attention of the most dedicated streetwear fans, check out BrandGateway’s backpack offer. It has many styles from brands like Dolce & Gabbana, Michael Kors, Neil Barrett, and Lamborghini that will make the perfect streetwear dropshipping inventory.
To conclude
A dropshipping store that offers a full streetwear experience can be a very profitable business if the owner has a well-thought-out plan and has done a lot of research. Before starting a dropshipping business, the most important thing you can do is learn about your customers and your market.
Any entrepreneur should try to find out where a style came from, compare it to how things are now on the market, and come up with a plan based on what they find. So, we put together this easy-to-understand guide to answer some of the questions that every entrepreneur will have and help them through the process of opening a dropshipping store full of the latest luxury trends in streetwear fashion.