All over the world, businesses have moved their marketing online. Landing pages can help businesses come up with good ways to market their products and services. Landing pages that look good bring people to your online store because they are made to keep people interested and move them further along the conversion funnel.
The design of the landing page needs to be flawless and appealing. How do you make a landing page that is effective enough to get people to buy something or sign up?
What Is the Design of a Landing Page?
A landing page is a page on the Internet that lets people log in to your website. Unlike your home page or any other page, it is usually a page with a single, clear goal. The landing page fulfills any promises that were made in the content. In essence, this is what visitors should do next. In exchange for your contact information, a landing page lets you make a trade, get a special offer, send a message, or trade-in.
In digital marketing, a landing page is a web page that was made just for a marketing or advertising campaign and stands on its own. This is where people “log in” after clicking on a link in an email or ad from Google, Bing, YouTube, Facebook, Instagram, Twitter, or other similar places on the web.
Landing pages are different from most other web pages because they try to actively stop customers from exploring and move visitors closer to CTA buttons. This is why so many landing pages hide the site’s regular menus or take out links from the header and footer. Your landing page’s call to action (CTA) can be geared toward getting or encouraging potential customers to click.
Why it’s important to design a landing page
You did a great job building your brand and making a website that shows it off. Now you need to make sure that all of your hard work leads to sales. If you want to turn leads into customers, the landing page is a great tool to use. Landing page design is a great way to bring in more visitors, improve your SEO, and build your personal brand.
One of the easiest and most effective ways for an online business owner to get more leads is to use a landing page. It might be a good idea to dig a hole to find out more about this. People want to be able to find the information they are looking for faster and better.
Tips for making a landing page that works
Why don’t all businesses use landing pages if they are so important? Well, there’s a false belief that landing pages are hard to make and keep up. Lucky for us, this is not true. Making a good landing page isn’t about showing off; it’s about giving people what they want.
On your landing page, it would be better to put the focus on the unique value proposition (UVP). Depending on what you sell, you will offer different kinds of content. Remember that you have about 8 seconds to convince the user that your offer is worth pursuing. Too much information can make visitors feel overwhelmed or even force them to leave the page right away. Tell your audience what you can do to make their lives better in plain English.
When writing your title and description, try to get to the point quickly. It’s easier to say than to do, but it’s important for how the user feels. Based on this accuracy, a study done by Microsoft in 2023 found that the average attention span of a person is only 8 seconds. The focus should be on telling people in simple terms how your brand or product can help them.
Easy to use
This brings us to the next point: the landing page should have a clean layout. When it comes to designing landing pages, simple means clear. Visitors often get distracted, confused, or overwhelmed by landing pages that are too crowded. You should use white space and keep the text and images on the page simple and to the point.
For people to find their way around and understand your landing page, you should avoid clutter, leave a lot of white space, and break up large chunks of text. Do not add too many fields to the registration form on the landing page. Keep it quick and easy by only leaving space for the most important information, like the visitor’s name, email address, and maybe even their job title.
Call-to-action (CTA) statements and buttons on the landing page have a big effect on conversion rates. Before the user submits information or goes to the payment page, this is the last part of the landing page. Each landing page should have between one and three CTA buttons or statements, if possible.
Customers will find a call-to-action (CTA) button on the landing page as they scroll down. This button will convince them to buy a product, download content, or sign up for the weekly email. It can also help to have introductions or answers to common questions that customers might have.
This can be about the user’s time, money, or energy, among other things. After telling customers how your product will solve their problems, the landing page should go into more detail about how it works. Try to put testimonials or other social proof near the bottom of the page to show why your product works.
Photos, like text, can make it easier for people to use your services. Visual reasoning skills let people figure out what they see and what it means. Your visitors can get more information from what they see. It also gives you high-quality photos that show off your products or services in the best way. Make sure to hire a photographer who can give you photos that can be shared.
If you use one or more images, especially banner or headline images, they should stand out and add to what you have to offer visually. You can also add a video to the page as an image. Videos are a great way to show how to use complicated products, like software.
One important thing to keep in mind when making a landing page is to make sure it works well on mobile devices. To make sure your mobile landing page looks good, loads quickly, and is easy to use, you have to put in a little extra work. You’ll be glad you took the time when your conversion rates go up by a lot.
Brand Colors That Go Together
The color you choose for your landing page could have a small effect on whether people leave the site or log in at the end. People have natural reactions to certain colors, which makes color psychology very powerful. For example, blue is often used by financial brands because it is associated with trust, strength, and dependability. Green is often used by health brands because it makes people think of growth, peace, and newness.
A popular color should be on the best landing pages. Studies show that using color in marketing materials can increase brand recognition and sales by up to 80%. Think about it: whether it’s a red flower in a field or a rainbow against a blue sky, colors have a natural appeal.
Before you get too caught up in colors, though, keep in mind that they still need to fit with how your brand looks and feels. This makes sure that your brand is the same on all platforms and makes it easy for people to connect your landing page to your business. Try to make a landing page that stands out by using brand colors that are different from the rest of the site.
We live in the age of smartphones, and most of the things we do every day, like shopping and surfing the Internet, are done on our phones. This means that your landing page needs to be easy to use on a mobile device.
Half of all web activity comes from mobile devices, so brands are putting mobile first in their plans to reach more people. Your landing page should have a responsive layout so that customers can see what the page is all about and get a response quickly. A good landing page looks good on a mobile device and is easy to click on.
When making your landing page, you can’t forget about mobile devices. When making plans, it’s important to use responsive design and make pages that work well on mobile devices to improve the browsing experience. Your chances of making a sale go up if your landing page loads quickly, has great graphics, and works well on all devices. You can make changes to both versions of a page at once with web design and development tools.
Make the page easy to share on social media. This is another good landing page design tip. People who look at your landing page might tell their followers about it. Even though this strategy won’t directly lead to more sales, it can make more people click on the page. And the more people you bring in, the more likely it is that your conversion rates will go up.
To keep things simple, just make sure to include only the social media buttons that your audience uses. You can also add options to forward emails, since everyone has different ways of sharing. Remember that even if your social media contacts never buy from you, someone in their network could find out about you.
Testing the Design with A/B
Just finishing a landing page isn’t enough. You also need to check to see if it works. To find out if your landing page can lead to conversions, you need to run A/B tests to find out how users interact with the page. What to test depends on where the traffic is coming from and what you want to achieve in the end. You can set these in the testing tool. For example, the test content could check how often a visitor clicks a button, watches a video, or sends a sales lead form. You can also see how people log in to your website and what kind of device they are using.
There are a few best practices for optimizing landing pages, but consumer psychology will surprise you. If you can’t agree on how to design a landing page, the best thing to do is to run an experiment that compares different versions of your page.
Show slightly different versions to different people and see which one works best. For example, try changing the color and placement of the CTA. The average conversion rate for landing pages is 9.7%, according to the conversion benchmark report, so you should aim for that or more.
There are thousands of people who want to connect with your brand on the Internet, so you need to make it easy for them to find you. The landing page is the easiest way for them to get what they want, and it’s also the easiest way for you to get a high conversion rate.