With the new year just around the corner, it’s time to talk about new trends that will likely have a big effect on the dropshipping industry in 2023. Most of us will remember 2022 as one of the hardest years in many ways, from a personal to an economic point of view. But we need to turn all of the bad things that happened to us this past year into chances to grow.
So, whether you are a new dropshipper or an experienced one with a well-established business, you should look forward to the new year with renewed energy and a positive attitude. Most importantly, you should already know what trends will be happening in the dropshipping business in 2023. In other words, as a dropshipper, you should know everything that will change and shape the face of this industry in 2023 and beyond.
Dropshipping is one of the most profitable industries that keeps growing all year long, no matter the season or whether it’s a busy time for eCommerce or not. Even in 2023, it will still fascinate and surprise us. On the one hand, Covid-19 is the reason why some changes that have been moving slowly for a while are now moving faster. On the other hand, some changes have been happening on their own and have nothing to do with the sudden pandemic crisis.
Growth of mCommerce
With the fast growth of mobile phones around the world, it’s hard not to think that mobile shopping will grow. It is, in fact, one of the trends that will grow in 2023 and be a big part of the dropshipping industry.
Because of this, dropshippers have to change their focus to a “mobile-first” strategy. In other words, the desktop shopping experience is still very important, but by 2024, 54% of online sales, or $659 billion, are expected to come from mobile.
How can you get ready for this trend in your dropshipping business? Focus on making a mobile-friendly design for your dropshipping website so that your customers can easily and freely buy things from it. The challenge is to test how users feel and come up with a simple, easy-to-use design. After your website goes live, keep an eye on the checkout process to make sure everything goes as smoothly as possible and that people don’t leave their carts full of items.
The year when omnichannel changed
You should try to give your customers a shopping experience that is smooth, unique, and fully integrated when they shop online. This trend, which many business owners still take for granted, will be a big part of the growth of dropshipping stores in 2023.
This approach, which is called “omnichannel,” is the only one that could bring a fully integrated shopping experience. What does it mean to be omnichannel? A simple way to explain what an omnichannel experience is is that it is a unified experience that spans multiple devices and channels.
If there’s one industry that benefits the most from omnichannel, it’s probably the eCommerce industry. It’s possible that the Covid-19 lockdowns, which forced everyone to move from retail to eCommerce, sped up the use of omnichannel strategies in eCommerce. People started buying things online, and store owners started moving their businesses online. This is a trend that will not go away. Because of how often people buy things online, they need a better shopping experience, which requires a solid omnichannel strategy and business transformation.
As a dropshipper, you should put time and money into this trend, which will change the dropshipping industry in 2023. As part of omnichannel transformation, you should use more than one channel in your campaigns instead of just one. Businesses that use omnichannel marketing to connect with their customers have a higher rate of customers who buy and stay with them. The first step to making a good plan is to figure out who your buyer persona is (s). The second step is to figure out which channels fit their needs, wants, and habits the best.
VR and AR make shopping the best it can be.
In dropshipping, “Try before you buy” has become the new norm. With the fast growth of new technologies, dropshipping store owners are looking into virtual reality (VR) and augmented reality (AR) to give their customers a more immersive, personalized experience.
People are avoiding shopping in stores right now because of the Covid-19 pandemic, so online store owners are using AR and VR to show off their products in a virtual setting. If you haven’t already, 2023 is the perfect time to look into how VR and AR can help your dropshipping business. Adopting VR and AR features can really change how your customers interact with your dropshipping store and the products you sell. This is especially true if you work in the fashion eCommerce industry.
Voice assistants are becoming the norm.
Voice search is another new technology that is getting better and better quickly. Voice searches are expected to make up more than half of all internet searches by 2024. People are more likely to use Amazon Echo, Microsoft Cortana, Apple Siri, or Google Home to do online searches in 2023 while they are doing other things at home, at work, or even while driving. So, if you still haven’t optimized your dropshipping store for voice search, you’re missing a golden opportunity because this trend will change the dropshipping industry in 2023.
How to make your dropshipping store work better with voice search? First, find out which questions people most often ask search engines and digital voice assistants in your niche. Then, you should make sure that your content answers these questions and others like them.
Automation is vital
How can your dropshipping business save time and money in 2023? Automation, in a word. Automation will be a big part of the dropshipping industry in 2023, which doesn’t come as a surprise. Instead of trying to manually handle a hundred different things at once, you should have a plan for automating your dropshipping business.
Automation doesn’t always mean using cutting-edge technology. As a dropshipper, you can use a lot of different steps to make your business easier and more automated. One thing you should look for is a dropshipping provider that can help you automate things by integrating automatically with eCommerce platforms like Shopify and WooCommerce. Also, when it comes to automation, it’s best to try to automate as many things as possible. Using tools to automate tasks like email marketing, SEO, order tracking, and more can help you run your business more smoothly and without any problems.
In a few words
Keeping up with the trends that are expected to shape the dropshipping industry in 2023 is important if you want to start a business that will make money. Based on the above trends, we can say that the dropshipping industry, and even more so, the eCommerce industry as a whole, is dependent on technological advances. In short, it’s important to be able to change your business and your way of thinking to fit the new ways of doing things that modern technology gives us. You can only do well in the dropshipping business in 2023, reach your company’s goals, and do better than your competitors if you change your business to fit these upcoming trends.