Every day, about 2.8 million blogs are written. There is a lot of content there, and the amount keeps growing. The age of content marketing is well underway.
A blog is part of every Shopify site, but many people don’t know that. A blog is a big part of any plan to market an eCommerce site.
WordPress and other platforms for blogging are used by a lot of people. These third-party platforms were not made to work well with Shopify. This makes it hard to feature a product on another blog and get readers to buy it.
Why Shopify Can Help
Shopify is great for stores that sell things or provide services that don’t need a lot of setting up. Depending on what your business needs, you can use an advanced Shopify homepage section to sell just one product or several.
You can raise your ROI and make more money by making your media strategy and marketing choices stronger.
How good is Shopify’s platform for blogging compared to other platforms for blogging? Absolutely! Bloggers should be able to change the look of their blogs and have an easy-to-use interface. They should also be able to store and show a lot of content.
Shopify blogs make it easy to organize blog sections in ways that are easy to read and effective for marketing and brand awareness.
How to Blog with Shopify: The Basics
Most eCommerce blogs should be able to use Shopify’s embedding features without any trouble. It is free, easy to use, and quick, and it has all the basics for blogging. This includes the ability to add images and videos, a nice visual editor, automatic SEO for titles and descriptions, the ability to schedule posts for the future, comments, and tags.
It doesn’t have as many features as a blog system like WordPress, but you may not need them all.
How Shopify blogging brings in more people
Bloggers look for the best products to sell, while merchants have to find ways to get their brand in front of as many customers as possible. With a Shopify blog, you can:
- Get people interested and involved.
- Make shopping a fun thing to do.
- Run the whole store from one place.
As part of its platform, Shopify lets its users set up blogs about their products. It won’t take you long to come up with a new name for your blog. It’s easy to start a blog, and you can add features that help you get traffic in less than 30 minutes:
- Add pictures and videos
- Use basic SEO techniques
- Manage comments
- Put in tags
- Plan blog posting
- Learn how to use these features to increase the amount of money you can make as a blogger.
It’s all about what’s inside.
Generic content is not interesting to people who shop online. Before you start a blog on Shopify, you should do a lot of research to find out what your customers are most interested in.
You can get ideas for content from the feedback of your current customers. Look through your email archives, chat logs, and recurring questions from every call that comes in.
The next step is to make content that makes people trust you. Make sure your content has clear messages and proven facts. Add pictures, diagrams, and even videos to your blog posts to get people more interested and help them understand what you’re saying.
Blogs can benefit from Shopify
If nothing I’ve said so far about blogging on Shopify has convinced you, these points might.
Blogs on Shopify make businesses more visible.
One way to get more people to know about your products is to add a blog to your Shopify store or blog on Shopify. When you want to talk to potential customers, write a blog post on Shopify so they can learn more about your store and how your products can help them.
Also, people who like your Shopify blogs tend to share them on social media, which helps you reach more people. In either case, more people will know about your brand.
Boost Your SEO
If it weren’t for blogs, there wouldn’t be many places for eCommerce stores to use keywords (other than in product descriptions and technical specs). We all know that keywords are the most important part of SEO.
Search engine bots do two main things: crawling content and building indexes. Because they are so accurate and relevant, they answer millions of internet searches every second. eCommerce sites can use Shopify blogs to target searches made on these sites. Content that is regularly added and is useful, informative, and relevant does well when it comes to indexing.
Your products start to do better than those of your competitors. This is a chance that you shouldn’t pass up. Many of these topics are still relevant months after they were first published, which will keep people coming back for days to come.
Build trust with the Shopify blog.
You can build a relationship with your target audience by giving them tips and tricks, tutorials, news about the industry, or a look at how your company works.
When you add a blog to your Shopify store, you are seen as an expert in your field and someone who can be trusted. Blogs on Shopify help build trust and make your brand look like it’s worth believing in.
People need to know what happens behind the scenes of your website. They want to know what you think, and they also want to know more about your products and how to use them. These needs are met by the Shopify blog.
Sell Your Products to Customers
You don’t have enough characters or space in the product descriptions to talk in depth about your brand or the products themselves.
This can be fixed with a blog post. With a blog, you can talk to your customers about things that are important to them in their daily lives. When coming up with blog post ideas, you should always think about how your products help customers and how they might be able to solve a problem they may be having.
Don’t forget to put clear calls to action (CTAs) on your blog that link to your products. If a customer decides to buy from you, this will help them through the whole process.
It saves money.
Blogs have always been a cheap way to advertise, no matter how much money you have to spend on advertising. When you share or promote your Shopify blog posts on social media, social traffic keeps coming to your site.
You will also be able to post more on social networks if you blog on Shopify or have a blog. When you’re in charge of social media platforms, you often need to find relevant information.
This problem is also helped by writing every day because you build up a large library of real information that you can share regularly on your social media networks.
Makes a CTA.
When you use Shopify to blog regularly, you open up new ways to reach customers that most of your competitors don’t even know about. Not only do you have the attention of your potential customer, but you can also send them anywhere you want, like to different product pages. When, on the other hand, you blog about new industry trends or customer success stories, you bring your readers one step closer to becoming customers.
When they are ready to buy, you can use a “call to action” in your blog to send them to one of your product listings.
Tell people about your brand’s personality and values.
Consistent blog writing is a good way to show the unique personality and values of your brand. You can write blogs in the voice of your company and about specialized topics that your readers will find interesting and relevant. So, think outside the box and give your customers a reason to read and buy more!
How Long a Good Post Should Be
You can make blog posts as long or as short as you want. When you want to publish something new, you don’t have to feel like you have to write 4,000 words. There are two types of blog posts that can help you figure out how long your own should be.
A long-form post is like a full-length article. They tell you a lot about one subject and should have pictures to break up the walls of text. If not, your audience might get bored. They are great for showing a lot of facts in a clear way.
If you want to write about your business, go ahead and do it! This could show that you care about your brand, give your customers information, and show that you know a lot about the subject.
Blog posts that are short are meant to be clear and easy to read. They could also be a list of helpful tips or important information that you think your clients should know.
You can add videos to them to make the information more interesting. Most of the time, it means a post with 500 words or less. To be more specific, many posts on social media could also be thought of as short blogs. They are great for getting the word out about your shop to the people you want to see it.
Should You Use Shopify to Run a Blog?
Another thing you need to think about before you can start blogging is how you want to run your site. Do you want to use the blog system that comes with Shopify or do you want to use WordPress?
Shopify is easy to use, for starters. A blog can be added to a Shopify site that already has a shop with just a few clicks. You’ll be up and running in just a few minutes. When you use Shopify as your base, getting WordPress up and running takes a lot longer.
How to Tell People About Your Products on a Shopify Blog
Put a simple registration form at the end of each blog post.
Put a signup box on your site to get people to leave their email addresses. Build up your marketing lists and send each visitor updates to turn them into customers.
If you want to spread the word about your blog for free, add content from your online store to the feeds of the people who follow you on social networks. It’s important to keep an eye on what your followers do so you can share your content at the right time.
Get in touch with other bloggers
Bloggers often link to other blog posts to draw attention to their own. The content of your blog can be shared by other writers with their readers on Twitter, Facebook, or their own sites.
How to Start a Blog with Shopify
Customers of Shopify find it very easy to add a blog to their websites. With different and appealing Shopify blog themes, the Shopify blog app, and the ability to personalize Shopify blogs, it is easy to start a blog. On the other hand, it seems hard to find the ideas you need to do it consistently.
The following steps are needed to make a Shopify blog, which we will explain in more detail later in the post along with some Shopify blog examples to help you understand what we mean:
Choose a good market niche
- Choose a platform for blogging, register a domain name, and set up your Shopify blog.
- Pick a name and a theme for your Shopify blog.
- Make a plan for distribution
Whether we like it or not, we have to admit that we live in a world with a lot going on. And it’s easy for your brand to get lost in all of this content noise. Even so, you can’t just choose to stay out of this content movement.
Once you’ve set up your Shopify blog, let your customers know and invite them to join you on your Shopify blog adventure.