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A Full Guide To Running Ads On Facebook’s Marketplace

    Facebook is one of the fastest-growing ways to reach the people you want to buy your products. It has more than 2.8 billion active users every month. Facebook made Marketplace so people could buy and sell things more easily. There, people can find people who are interested in their products and turn them into customers. This means that if you have an active Facebook account, you can sell on Marketplace and even start an eCommerce business. You’ll learn about Facebook Marketplace and how to use Facebook Marketplace ads to sell even more in this guide.

    What is the Facebook Market?

    Facebook’s Marketplace was released in 2016 as a way for people to buy and sell used items publicly on Facebook and connect directly with potential buyers in their area instead of posting in a single group. Users can look through different categories and subcategories, check in to groups, or go straight to stores they like.

    Marketplace is Facebook’s version of eBay and Craigslist, but its growing community of users who want to buy things gives it an edge. More than a billion people from 90 countries are using the platform right now. When you add in built-in interest targeting and simple product grouping, you have a tool that is perfect for increasing business sales.

    Also, Marketplace is a peer-to-peer platform, which means that users can reach out to each other to buy things. Payments are made outside of the app, either in person or at the time of exchange. Anyone can list their products on the channel, and Marketplace ads are a great idea for entrepreneurs and eCommerce businesses that want to make more sales.

    What are ads on Facebook Market?

    Facebook Marketplace ads are basically paid ads that show up between regular product listings to help sellers reach more users who are scrolling and ready to buy. Facebook shows these ads to people who are shopping with the intention of buying, which makes them a useful tool for advertisers.

    If you haven’t seen Marketplace ads before, you can tell them apart from regular ads because they look like a new placement option, like News Feed ads or ads in stories. In other words, they are different from regular posts because they are bigger and say “sponsored.”

    What kinds of things can you sell on Facebook Market?

    You can put up ads for things that belong to the following groups:

    • Public notices
    • Clothing and extras
    • Deals with
    • The study of electronics
    • Fun and games
    • The family
    • Fun things to do
    • Home and Yard
    • Places to live
    • Cars, trucks, and buses

    According to Facebook’s rules, anything you list on the Marketplace and can advertise must be a physical product. You can’t list “in search of” posts like you can on other marketplaces. So, you might want to read up on Facebook’s rules for business before you go any further.

    Why use ads on Facebook Market?

    With so many places to sell your products, it can be hard to decide where to spend your marketing money. Here are some reasons to use ads on Facebook Market:

    Reach customers while they’re shopping.

    Even though Facebook has different ways to place ads, Marketplace ads are special because people who look at the listings are probably already in the market for something. If you look through your News Feed, you’re probably looking for posts from your friends. If you look through the Marketplace, you’re probably looking to buy something. Since they want to buy something, they are likely to click on ads when looking for the things they want to buy.

    Mobile users can use it.

    The fact that the ads only show up on mobile devices is another reason to use Facebook Marketplace ads. This might seem like a bad thing, but not everyone who uses the Marketplace will see it, so it’s not a problem. Statista says that 98.3% of Facebook users access the site from their phones. This means that you can still reach almost every Facebook user.

    A lot of users

    After Facebook Marketplace had been around for a year, it had 700 million users who had never used it before. Today, more than 1 billion people use Facebook Marketplace, which makes it one of the most crowded places to buy and sell things. Bizrate Insights did a survey and found something interesting: 17% of the people who answered it only used Facebook for shopping. That’s 170 million Facebook users who only go there when they want to buy or sell something.

    Make connections with people

    If you post an ad on Facebook Marketplace and someone wants to buy it, they usually do so through Messenger or by going to a post-click page. This means that you can make personal connections with buyers and turn them into repeat customers, especially if your ad takes them out of the Facebook app.

    Use automatic placements to place more ads.

    Advertisers can easily use the same creative, targeting options, and optimization for all of Facebook. In other words, your ads will be able to reach your potential customers wherever they are in the Facebook app, including News Feed, Instagram, Messenger, and the Audience Network.

    Make things go more smoothly.

    Since Facebook Marketplace ads let you reach all of Facebook’s apps and services, you have a good chance of selling a lot of products. A Facebook IQ study found that advertisers who used placement optimization campaigns got 4.1% more reach and 5.2% less expensive impressions. This made the cost per reach 5.8% cheaper. For the average campaign, this meant that for the same budget, half a million more people were reached than with Facebook ads alone.

    What you need before making ads on Facebook Marketplace

    If you want to start your first ad campaign on Marketplace, you need to set up two things first:

    • Set up a business manager account on Facebook.
    • This account gives you everything you need to run your ads campaign well. From this account, you’ll be able to do many things, like post ads, check how well they’re doing, and look at the results to make improvements in the future.
    • If you sign up for an account, you can use the following tools:
    • Manager of ads
    • The study of data.
    • Getting credit
    • Manager of events
    • Install Facebook Pixel and Facebook Pixel Events
    • A Facebook pixel code is very important because it lets you know who, when, and how often people click on your ads. By adding the code to your website or mobile app, you can find out if you’re reaching the right people or not. You will also be able to reach custom audiences and audiences that look like the ones you want to reach.

    How to make ads for the Facebook marketplace

    Now that you’ve set up an ad account in Facebook Business Manager and installed Facebook ad tracking software, you can create your first marketplace ad by following these steps.

    • Open Ads Manager and start a new campaign
    • Choose what you want to do on Facebook. You will be asked to pick one of the following:
    • Know-how of a brand
    • Get to
    • Getting around
    • See videos
    • Getting leads
    • A message
    • Changes in
    • Sales from catalogs
    • Visits to a store
    • Pick one of the options above, then click Continue.
    • Choose where you want to go.
    • Pick your audience and say who you want to reach.

    You can choose automatic placements or make your own. Automatic placements let Facebook choose placements for you. If you choose to edit placements, keep in mind that Marketplace isn’t available as a single ad placement, and your ad campaign must include News Feed. But beginners who need time to figure out which placements work best for them should use automatic placements.

    • Budget and schedule can be changed. When you’re done, click Next.
    • Choose a creative format for your ad and make sure it fits the following rules.
    • Details about Facebook ads for the market

    Whether you choose a single image, a video, or a carousel for your ad, that will determine how it looks.

    Suggestions for Image Design

    • jpg or png is the file type.
    • The picture ratio is 9:16 to 16:9.
    • The best resolution is to upload the highest resolution image you can.
    • Images with more than 20% text may have their delivery speed slowed down.
    • Text Length: 125 characters

    Using Link

    • Images can be cut down to 1:1.
    • At least 1,200 x 1,200px is the recommended size.
    • Headline: 25-character limit
    • Description of the link: 30 characters

    Suggestions for Video Design

    File type: Most file types can be used. But H.264 compression, square pixels, a fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps or more are recommended.

    Recommended resolution: Upload to the highest resolution source video available without letter or pillar boxing (no black bars) and that meets file size or ratio limits.

    • The video ratio is from 9:16 to 16:9.
    • Size limit for video files: 4GB
    • The video must be at least 1 second long.
    • 240 minutes is the most time a video can be.
    • Captions for this video are not supported.
    • Video sound is optional, but it’s a good idea to have it.
    • Text Length: 125 characters
    • Images of video thumbnails that have more than 20% text may have their delivery slowed down.
    • Videos that are taller than 2:3 can be made to look like they are 2:3

    Using Link

    • Headline: 25-character limit
    • Description of the link: 30 characters
    • Needs in terms of technology
    • 200 x 300 is the minimum aspect ratio.
    • Recommendations from Carousel Design
    • There must be at least two cards, each with its own link.
    • The most cards you can have are 10 (each with its own link).
    • Type of picture file: jpg or png
    • Video file type: File formats that can be used
    • The largest file size for a video is 4GB.
    • Length of the video: up to 240 minutes
    • The largest file size for an image is 30MB.
    • At least 1080 x 1080px is the recommended size.
    • The recommended ratio is 1 to 1.
    • 125 characters
    • Headline: 25-character limit
    • 20 characters for the link description.
    • Images with more than 20% text may have their delivery slowed down.
    • Needs in terms of technology
    • Tolerance for aspect ratio: 3%
    • When you’re done setting up your ad, click “Done” and then “Place Order.”

    To sum up

    Today, a lot has changed about how eCommerce businesses are run. For example, many people run stores without keeping track of their own inventory. This way of doing business is called “dropshipping,” and you can join in on it by signing up at dropship-empire. one of the best dropshipping websites, with a focus on connecting online sellers with high-quality dropshipping suppliers and products. dropship-empire integrates with the best marketplaces and e-commerce platforms, such as Amazon, eBay, Shopify, and more. This lets sellers add products to their stores and sync orders with suppliers so that orders can be filled quickly.

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