If you just opened a dropshipping store, getting potential customers’ attention is probably one of your biggest problems. One mistake that many people who are just starting out make is thinking that all they have to do is set up their store and customers will come out of nowhere to buy their goods.
Dropshipping is like any other kind of business in that it is a competitive market with lots of people trying to get clicks from potential customers. You need to advertise your products if you want to stay ahead of the competition. This is where dropshipping ads come in. There are many ways to advertise your store and reach the people you want to buy from it, but Google Ads and Facebook Ads are the best.
It’s important to note that both Google Ads and Facebook Ads are game-changers for digital marketing. They can help you do things like:
- Getting as many people as possible to visit your store
- Getting more people to visit your website
- Customers’ brand recognition needs to grow until they know your dropshipping store.
- Higher on the list of search results
- More people see and share it
Even though these two kinds of digital ads can help any dropshipping store, they each have their own pros and cons that make them unique. By looking more closely at both Google Ads and Facebook Ads, you can make a better decision for your business. Read on to learn how these two ways of advertising work, what their main differences are, and what their pros are.
Dropshipping Google Ads
Google Ads is a paid way to get your links to show up at the top of Google searches. It is a PPC marketing channel, which means that advertisers pay each time someone clicks on their ad or sees it.
Google Ads are a great way to promote your business because most people start using the internet with a search engine. Take a look at these facts and figures to get a better idea of what Google Ads can do for your business:
Google is the most popular site in the world. It handles 40,000 searches every second and 3.5 billion searches every day, for a total of 40,000 searches every second.
Google Ads could reach more than 90% of all people who use the internet.
Organic traffic converts 50% better than Google Ads.
Google Ads have an average cost-per-click (CPC) of $3.09 across all industries.
If these numbers mean anything, they show that Google is a huge company, and advertising on it can help any business get ahead of the competition. In other words, Google Ads is a good way to advertise your dropshipping business because it lets you reach your target audience. Your target audience can be based on any of the following:
The place
Statistics about people
The language
Search Terms
Words that are bad
Type of tool
Different kinds of Google ads
There are main types of Google Ads:
These are text ads that show up at the top of Google’s search results pages. They’re a great way to reach people who are looking for products you sell.
- Display network: These are ads with pictures that have nothing to do with search queries but are shown on the Google Display Network (GDN). They’re best for businesses that want to get their name out there.
- Video: These are ads that are shown to YouTube users for between 6 and 15 seconds.
- Shopping: Because they show products and services within GDN, these ads are great for drop shippers. They are looking for people who are ready to buy.
Why using Google Ads is a good idea
Using Google Ads for your dropshipping business can help you in a lot of ways. Some of them are:
Access to the market for everyone
One of the best things about Google Ads is that it lets both new and experienced advertisers as well as those with small and large budgets compete on the same level. Even though the platform is based on bids, a user could still click on an ad with a lower bid if it was relevant to them.
Only pay for clicks
Google Ads are different from other ways of advertising because you only pay when someone clicks on your ad. This means that you only pay when you click, which helps you keep a close eye on how much you spend.
A big crowd
As was already said, Google is one of the most popular websites in the world and the most used search engine around the world. As of June 2021, Google had a 9.47% market share. The fact that there are so many people means that you can reach more people than you could ever imagine.
Gets you customers who are interested
Google Ads work because they target people who are already interested in your products and want to buy them. If your product is well-known to your audience, Google Ad is a great way to promote it because you will be dealing with potential customers who are ready to buy.
Ads for dropshipping on Facebook
Facebook is a great way to get people who don’t know about your dropshipping store to visit it. You probably already know that Facebook has more than 2 billion users and is the biggest social network in the world.
On Google, people who search for products already want to buy them, but most people who use Facebook want to connect with their friends and family. But this is exactly what makes Facebook appealing to advertisers because it gives them a lot of tools to reach customers based on how they act and what they like.
With these powerful analytical tools, you can tailor your ads so that they only show up in the News Feed for people who might be interested in your products.
Here are some facts and figures about Facebook before we move on:
- As of 2021, 2.85 billion people use Facebook every month, and 1.91 billion people use it every day.
- Every month, more than 1 trillion people look at pages on Facebook.
- The average cost per click (CPC) for Facebook advertising is $1.86, and the average cost per mile (CPM) is $11.20.
Why using Facebook Ads is a good idea
Using Facebook Ads for your dropshipping store has benefits like the ones below:
Low-priced CPC
Facebook, unlike Google Ads, charges for “impressions” instead of “clicks.” When an ad is seen, that is what is meant by “impression.” Because of this, your cost per click can be much lower than Google’s if you show your ad to the right people and make it relevant to the user.
Lots of people
Facebook also has a huge number of users, which means you can reach your ideal customers and show them what you have to offer. By using the analytical tools, you can reach users who are likely to be interested in your products. This will increase your sales in the long run.
Personalized ads
Facebook lets you target people based on where they are and how they act. For example, you can set up your ads to be shown to everyone in a certain place right now, as well as anyone who has been there recently or is going there. You can also target people based on how they act and make different ad campaigns for each group based on how they act or where they live.
Ads are eye-catching and interesting
Users can also reach out to you through Messenger to ask questions about your products, which can help you make more sales. To engage and persuade your target audience, you can also add images, videos, and even social proof.
For dropshipping, Google Ads vs. Facebook Ads
Now that we know the basics of both kinds of ads, let’s figure out which one is better. It’s hard to say which is better between Facebook Ads and Google Ads, but here are a few things to think about to help you make the right choice.
When to use Google Ads:
- If the people you want to buy your product already know about it,
- If people are already interested in your product
- If your product is for businesses, then it fits the B2B model.
- Facebook Ads should be used if:
- If your product is one of a kind,
- If you want to reach out to and get new clients,
- If you don’t have a lot of money to spend on advertising (Facebook CPC is cheaper than Google CPC),
- If your product or service is for customers, it fits the “business-to-consumer” (B2C) model.
In the end,
Google Ads and Facebook Ads are both good ways to promote your dropshipping store, but they aren’t competitors because they have different effects and cost different amounts. Which one is best depends on who you want to reach and how much money you have. But it’s important to make sure you have suppliers who can quickly send you high-quality goods, and dropship-empire is the best place to find them.
Dropship-Empire has been one of the most popular dropshipping websites. Its goal is to connect online sellers with high-quality dropshipping suppliers and products. dropship-empire integrates with the best marketplaces and e-commerce platforms, such as Amazon, eBay, Shopify, and more. This lets sellers add products to their stores and sync orders with their suppliers so that orders can be filled quickly.