Video is still the best way to get your message across when you can’t talk to someone in person. A video is a powerful tool, which is why businesses that want to be heard use them.
In this article, I’ll show you how to make Facebook video ads that work and make you more money. Let’s get started with this party!
How Do Facebook Video Ads Work?
Facebook video ads are paid ad placements that include a video and can show up in one of many places on a visitor’s Facebook screen. You can either make a new video ad from scratch or boost a post that already has a video from your Facebook account.
Where to Put Video Ads on Facebook
Most people think of the normal Facebook feed ads right away when they think of Facebook video ads. But the same ad could also appear in any of the following places:
- Facebook: Feed, Stories, Videos in Stream, Instant Articles, Right Column, Marketplace,…
- Instagram: Instagram feed, stories,…
- Banner, interstitial, native, in-stream, and rewarded videos are all part of the Audience Network.
- Messenger: Home interface, sponsored messages…
- Facebook says that using automated ad placement is the best way to get the most for your advertising money. This is because they optimize the way your ads are shown so that the total cost is as low as possible based on the campaign goal you set. If you know this, you can make a video that will get people to act whenever they see it, not just when they’re scrolling through their feed.
Why should you choose video ads over text ads?
Because 8 billion people watch Facebook videos every day and 100 million hours of video are watched every day, adding video to your Facebook ad is a sure way to stand out in a busy feed. Video ads, unlike photos or text posts, let you tell a story, explain a product, or show how your brand fits in with certain goals.
Statistics from Mediakix for the year 2023 show that video ads are one of the best types of advertising:
The average engagement rate for sponsored videos on Facebook is 6.3%, while it’s 3.2% for videos on YouTube and 0.2% for videos on Instagram.
The number of Facebook videos in news feeds has increased by 360%, which shows how popular it is to watch and share videos.
At 13%, Facebook videos also have a great organic reach.
Basic Rules for Video Ads on Facebook
Make sure you follow Facebook’s rules and suggestions for videos. If you don’t, your video might look strange in your ad, or Facebook might just reject your ad. Each type of ad, such as Stories ads, in-feed ads, and so on, has its own rules. You should know the following 5 things about videos:
- File type: Facebook will accept many different file types, but MP4, MOV, or GIF are recommended for all video ad placements.
- Aspect ratios: In-feed ads can be 16:9 (horizontal) or 9:16 (portrait). However, Facebook prefers 4:5 for in-feed ads; otherwise, there will be black bars on each side of the video. There may be different rules for ads in other places.
- Length: In-feed ads can be as short as one second or as long as 241 minutes. This depends on where the video is placed.
- It says that each placement can hold up to 4 GB of files.
- Minimum resolution: It says that all placements should have a resolution of 1080 x 1080.
How to Make Facebook Video Ads That Work
Are you ready to show the right people your Facebook video ads? Just follow these easy steps:
Use Facebook Ads Manager to get started.
If you want to run ads on Facebook, Instagram, or Audience Network, you’ll start with Ads Manager. It has everything you need, from smart help to a huge amount of information. Go to Facebook Ads Manager and follow the steps on the screen to get started.
Decide on the Goal
You’ll be asked to choose a marketing goal when you start your campaign. Facebook will optimize the way your video ads are shown based on the stage and goal you choose. Here are some things to think about:
The goal of this stage is to get people interested in your brand and products by reaching out to people who are more likely to remember your ads later.
Consideration stage: This is for people who know what kind of solution they need and are looking at all of their options, including your products.
Conversion: It gets customers who are already interested in your brand and products to make a purchase.
Set Your Target Audience
You can limit who sees your video ad by using the Audience part of the campaign settings. Here are the filters you can use for your Facebook video ad:
- places, which include both countries and regions.
- Age (you can set the lowest and highest possible ages).
- Targeting that is specific in terms of demographics, behaviors, and interests. You can choose to include or leave out certain details.
Check out what Facebook has to say about your ads.
Based on the format and placements you choose, Facebook will tell you the right length, aspect ratio, quality, and file size. Go over the rules for ads, acceptable formats, and aspect ratios to make sure you are doing everything right.
Carefully write your ad copy
Text in your video ad should support the message you’re trying to send with the video and get people to do something. Remember the following tips to make sure of this:
- If your message has more than 125 characters, it might be cut down.
- If your ad has a link, your headline should not be longer than 25 characters.
- A link’s description shouldn’t be longer than 30 characters.
- How to make more money from Facebook video ads
- More than 100 million hours of video are watched on Facebook every day. This shows that video is a popular medium, but it also shows how important it is to make great video ads if you want them to be remembered.
Make content that people will want to read.
Even if Facebook plays your video automatically, you still need to get someone’s attention and keep them from scrolling past. If you can get your main point across in the first three seconds of your video, you’ll have a better chance. Recent studies show that 74% of a video ad’s effect may happen in the first 10 seconds. This means that your creative should be as short and sweet as possible.
Keep it short, and find your band in every video.
As was said above, 47% of a video ad’s value for your brand comes from the first three seconds. 74% of the value of the ad goes to your brand in the first 10 seconds. Use the first few seconds of your presentation to draw people in.
One-third of people say that they stop scrolling when they see a logo or brand they like, and brand mentions in the first three seconds are linked to higher conversion rates. To get the most out of your video ads, make sure your brand is easy to find right away. Also, people remember ads much better if they get the point across in the first five seconds. So, when it comes to your brand and what you say about it, be clear and precise.
Make sure your video will still work if the sound is turned off.
Facebook found that 80% of users didn’t like it when videos played automatically with sound, so they gave people the option to turn off the sound on videos. Most videos are now watched without sound, so your video ads should be able to tell people what you want to say without using words. Here are a few suggestions to get you started:
- Put big titles and pictures in your videos. If your Facebook video ad is muted, you can still tell your story with text and pictures.
- Tell your story visually. You don’t always need words or pictures to get your point across.
- Add moving pictures: Animations are very visual by nature, which makes them great for videos that you can’t hear.
- Add subtitles.
- Add “tap for sound” reminders: Make your videos in a “tap for sound” style, and use pictures to encourage people to turn on the sound when they can.
Optimize for Mobile
People are 1.5 times more likely to watch a video every day on their phone than on their computer. Viewers also say that it’s easier to watch a video on a mobile device, which might explain why mobile-first creative gets a 27% brand lift over video commercials that aren’t made for mobile. If you already make shorter videos with no sound that introduce your brand right away, you are well on your way to making your video ads work well on mobile.
Your Facebook video ad is useless if there is no “next step” for people to take. Include a clear call to action at the end, like “Click to shop,” “Get started with,” “Visit website,” “Learn more,” etc., to make sure your audience knows what you want from them.
Check your analytics often and retarget.
Test your Facebook video ad for a few days, then go back and see how it’s doing. You might want to change your target audience to match the people who are most interested in your video, or you might want to try something new with the title, description, or video itself. Change the settings until you reach the advertising goals you set out to achieve.
Because so many people spend so much time on this social media site just reading their news feeds, it’s a no-brainer to make Facebook video ads.
Keep these tips in mind as you learn how to make effective Facebook video ads and make more money. Also, make sure to study these and other appealing Facebook video ads to ensure your success.