You just put up your site for dropshipping. Now that you have your products and know your niche, you’re ready to start turning leads into sales. Like other small and independent brands, every dropshipping business needs to have a presence on Instagram. Your Instagram account could help you reach your sales goal and grow your dropshipping business.
It is not easy to advertise on Instagram. More than 1 billion people use Instagram every month, and 500 million people use it every day. It has the sixth most users of all social media sites, making it a very useful tool for your business.
At dropship-empire, we help dropshippers grow their businesses by connecting them with suppliers and products of high quality. Our platform makes it easy to add products to your website and sync orders in a way that works well. To get the most out of our service, you should grow your Instagram presence.
We’re going to give you our best advice on how to use Instagram to advertise and turn followers into customers. Research shows that 75% of Instagram users do something after seeing an ad. If you don’t advertise on Instagram, you’re missing out on one of the best ways to get more customers and sales.
Why you need to use Instagram to market your business
When you use Instagram for advertising, you can customize your feed to show your products to the people you want to see them. You want to show off your products in a way that looks good, so it’s always best to have the products in your hands. Your goal is to make your Instagram account look like the profile of a brand, not like a website for dropshipping.
Instagram is one of the main ways people find out about new products and websites. Ninety percent of Instagram users follow at least one brand. You want to build an online presence in your niche by making content, both organic and paid, that fits the way of life of your target audience.
When you use Instagram, you have a lot of tools built right into the app to help you do this. When you pay for advertising on Instagram, it looks like a regular post or story in your feed. The only difference is that your ad will say’sponsored’ at the top. You can also add a “call to action” button to get people to visit a certain product or your website in general.
How to market on Instagram in steps
We’ll show you the five steps you need to take to start advertising on Instagram, from making an account to getting your ads to show up.
Set up an account for a business
Set up a business account as your first step. If you already have a personal account, you can change it to a business account by going into your settings. To change your account to a business account, you will need to make it public. Before you can start advertising your dropshipping business on Instagram, you’ll need a business account.
When you have a business account, you can look at data and metrics in real time that show how well your ads and posts are doing. You’ll also learn important things about how followers act.
Once your account is set up and running, make sure your bio has a link to your dropshipping site and your contact information. Add a picture to your profile and get some posts on your feed. You want to make sure that your Instagram business profile is as good as it can be, so make sure that your profile picture matches your brand and that your Instagram bio is clear.
Connect your Facebook page.
The next thing you need to do is connect your dropshipping website’s Instagram account to its Facebook page. You can do this by going to your Facebook page’s settings and clicking on “Instagram Ads” in the drop-down menu. Once you click “Log In,” you’ll need to fill in your Instagram account login information.
The ‘Ads Manager’ platform on Facebook is used for Instagram ads. It gives you full control over your Instagram ads, so you can choose how they look on Instagram and which demographics you want to reach. You can also decide how much you want to spend on advertising your dropshipping website on Instagram.
Make your Instagram advertising plan.
Once you’ve set up your backend systems, you can start making your Instagram ads. You can make your ad a carousel, a photo, an Instagram shopping ad, a story, a video, or an IGTV. With these different ad formats, you can customize your ads to reach a specific goal by using different call-to-action settings.
Most dropshipping websites choose to use shopping ads, story ads, and traditional photos for their advertising.
The good thing about advertising on Instagram is that you can set goals for your campaigns. This step is important if you want to get the best results from your ads.
When you make an Instagram ad, you can choose from eight different goals. You can choose between app installs, brand awareness, conversions, engagement, reach, traffic, and video views. Most dropshipping sites will use Instagram ads that focus on conversions to get people to buy. To use this objective for your advertising, you’ll need to install a Facebook pixel.
After you decide on your goal, you’ll need to choose your target audience, budget, placements, and schedule. If you’ve used Facebook ads before, the targeting options will be the same. You can choose different automated targeting, behavior, demographics, location, lookalike audiences, and interests.
If you have a custom audience on Facebook, made up of people who have liked your posts or visited your website, you can use that audience to target people on Instagram.
Make your Instagram ad’s content.
Once you’ve set up your campaign, you’ll need content to put on Instagram. As a dropshipping website, you want your products to be in the spotlight. You might have to try a few different styles before you find the one that works best for you. You can try out different filters, graphics, text styles, and lighting while thinking about your brand and how your dropshipping website looks.
You want your content to fit with your brand and show off your products in a way that looks good. Take the time to think about what you want your ad to say and what kind of feeling you want it to make people feel. Instagram is all about lifestyle, so when you’re making content, you should keep this in mind.
Most of the time, lifestyle photos with real people do better than product photos. When making your content, you should think about how reliable it is. You want your content to look as natural as possible, so that the ads look like they belong in the feed.
For your Instagram ads, don’t forget to think about the caption. You only have a small amount of text to make a call to action that will get people interested in your content. The first part of your caption is the hook that will make the user want to click “more” and see your call to action.
You should also think about the organic content you have on Instagram. The platform can now be used to buy things, so you can put links to your products right in your photos. The shoppable feature is a game-changer for dropshipping websites because it lets your followers shop right from your feed.
Shoppable feed pots can also be turned into Instagram ads for your dropshipping website. This lets you combine your advertising campaign with your natural content.
Check how well your Instagram ad is doing.
Now that your Instagram ads are up and running, it’s time to look at how well they’re doing. When you have more than one Instagram ad running, you can see which targeting and variables work best for your dropshipping website.
Through Facebook’s Ads Manager, you can change your Instagram ads so that you can do split testing or change the way you target people. It’s a good idea to look at the “Insights” tab next to your different advertising posts. This will show you how well your advertising campaign is doing and who your followers are.
You can keep track of KPIs like conversions, engagement, reach, referrals, profile views, and impressions in the “Insights” tab. With these KPIs, you can see what is working and what needs to be changed in your Instagram advertising strategy.
What dropship-empire is and how our dropshipping service works
Dropship-Empire is one of the best websites for dropshipping. It connects you with high-quality dropshipping suppliers and lets you sell on the best marketplaces and platforms. We give you the tools you need to sync orders with suppliers so that orders can be filled quickly and the customer experience is improved. With these services, you’ll be able to choose products that fit your niche and your customers.
With our platform, starting a successful dropshipping store or finding a dropshipping niche is easier than ever. You can find products that will help you make Instagram ads that people will want to click on so you can grow your dropshipping business and turn your followers into sales.
Here is where you can start your free 30-day trial of dropship-empire and help your dropshipping store reach new heights.