Tiktok has become the social media platform of the moment, with more than 800 million active users from more than 150 countries. Its popularity has exploded in the last few years. This makes it the next big thing on social media for e-commerce business owners who want to show off their products to a large community and use the power of video marketing.
Promoting products on TikTok is a new trend for dropshippers that has a lot of potential. However, it’s not easy for people who are new to the app to reach their target audience and make sure they’re the go-to store. This article has real answers that will help you use the app to your advantage and promote your dropshipping store. Here are five ways that you can use TikTok to help your dropshipping business grow.
Put up paid ads on TikTok
TikTok ads is a great way for brands and dropshippers to advertise. Big brands like Nike and Apple Music use the platform to promote their products with entertaining and unique ads. One thing that makes advertising on TikTok better than advertising on other social platforms is that not many small businesses have joined the advertising bandwagon. This gives you a chance to stand out.
When it comes to advertising on TikTok, there are a few things to think about. Some of the most popular ways to advertise are:
- Brand takeover: A large ad that shows up for a few seconds when users open the app and then changes into an in-feed video app. It only lets one advertiser use it each day.
- Branded AR content: With this type of ad, you can make stickers, lenses, and other types of augmented reality content that users can add to their videos, just like Snapchat and Instagram.
As the name suggests, this type of ad shows up in the news feed of users on the “For You” page.
- Hashtag challenge: This ad appears in the “Discovery” section and usually makes user-generated content go viral by giving users unique challenges that encourage them to take part.
- Sponsored influencer content: With this type of ad, you pay an influential TikTok user to post sponsored content about your products.
Most small businesses that want to advertise don’t know what kind of TikTok ads to use, but a simple In-feed ad works well for most dropshippers.
To advertise on TikTok, go to the TikTok ads homepage and sign up for a TikTok ads account. Once you’re inside, you’ll need to make an ad campaign by clicking on the “campaign” tab and then the “Create button.” Next, you’ll be asked to choose between automatic placement and placing it yourself. Choose on its own. From here, you can make your ad, choose who it’s for, and send it for review.
Work with people who have power.
Influencer marketing is another great way to promote your dropshipping store and bring customers to your site. Influencers can help you reach more followers and boost your sales by making interesting and effective videos, which is basically what the video-centric platform is all about. Working with influencers to reach more people is working out very well for both small and big brands.
If you want to partner with influencers to promote your dropshipping store, it’s important to know how to find the right influencers for your niche. Here are some tips to help you do that:
Set goals and expectations. The first thing you should do is figure out why you want to work with an influencer and what you hope to get out of the partnership. This will help you choose the right influencer for your business.
Look for an audience demographic you both want to reach. Once you know what your goals are, look for influencers who also want to reach the same kind of people. The idea is to make sure that the influencers you’re thinking about are connected to your industry and have a lot of followers who are in your target audience. You can reach out to those you’ve chosen and ask for a detailed report on the types of people who follow them.
Check their reach and engagement. When you’re looking for an influencer, you want followers who are interested in what they have to say. Check how many views, comments, and “hearts” their content gets to find out how engaged they are.
Get a written agreement: You should now be able to choose which influencer to follow. Make sure you have a written copy of the deal. Explain how you will be paid, how many posts will be included, and any rules or restrictions about how your product will be shown.
Start hashtag challenges and take part in them
You’ve probably seen a few videos on social media that were TikTok challenges. Hashtags and challenges are a big part of Tiktok because they make it easy for anyone to feel like they’re part of the community. This is why users often try to do the same thing. So, if a business wants to use the platform to promote its products, it needs to learn how to start hashtag challenges and take part in them. Now, there are two main ways to use TikTok to promote your dropshipping store. Let’s talk about them.
Join a popular TikTok challenge that’s already going on
TikTok has a lot of unbranded organic challenges that you can do right away. All you have to do is look for a challenge that fits your brand and that you can do. You can find these kinds of challenges on your “For You” page or in the app’s sounds section, which has a list of the most popular sounds. Note that this list of challenges changes often, so if you want to join one, you need to do it early.
Start your own TikTok challenge campaign with your own brand.
Even though this can be hard, making your own branded TikTok has its benefits, such as letting you decide how you want to make it. But you will need to do a lot of planning because your goal isn’t just to entertain your audience, but also to get them to come to your store.
Context is something else to think about. Make sure you get the context right, as this can help your campaign a lot. For example, if you’re trying to sell skin care products, you might want to use clips from top-charting songs that have a message about women’s empowerment or beauty.
Also, you’ll have to decide what kind of marketing plan to use. For example, you can work directly with TikTok to promote the challenge, run an influencer marketing campaign, or turn the challenge into a competition where the best creators will be rewarded.
Make a plan that works on all platforms.
This tip is most useful if you already have a strong social media presence on other sites. The idea is to use Facebook, Twitter, Instagram, and other platforms to get more people to follow you on TikTok, and vice versa. With this strategy, you can get more people to follow you on TikTok faster, promote your products on TikTok and other platforms (since your content is optimized for other platforms), and spend less time and energy making content for different platforms.
If you want to use a cross-platform strategy, you will need to make content for TikTok that you can share and use on other platforms. The videos can help you market on other apps and bring people from those apps to TikTok at the same time. In the long run, you will create multiple ways for your ideal customer to engage with and connect with you. This will reinforce your message and make it less likely that your followers will miss it.
The more often people see your content, the more likely it is that they will visit your website and, eventually, buy something from your store.
Make content that is useful
Even though most of the content on TikTok is fun and creative, the platform can also be used to share information. You can make content that gives your audience value by teaching them about the products you sell.
For example, if your products are clothes for women, you can make videos that show them how to wear them in different ways. This gives them ideas for how to look stylish and is a great way to get them to visit your dropshipping store and buy those products, since you’ve shown them how to use them in tutorials.
Also, keep in mind that people who use the app are looking for videos that will entertain and interest them. This means that you should make your informative content fun without losing the point you’re trying to make.
Last things to say
On TikTok, content that is fun, interesting, and engaging is king. To get the most out of TikTok for your dropshipping store, you must be able to find suppliers for your products. Dropship-Empire has been one of the best dropshipping websites, with a focus on connecting online sellers with high-quality dropshipping suppliers and products. dropship-empire integrates with the best marketplaces and e-commerce platforms, such as Amazon, eBay, Shopify, and more. This lets sellers add products to their stores and sync orders with their suppliers so that orders can be filled quickly.