When someone gets into the eCommerce business, it’s natural for them to want to stand out on the market. The eCommerce business is growing steadily, and there is a lot of competition. This means you need to find new, effective ways to bring in and keep new customers and to sell more online. Having an online store is not enough to make people buy from you. In other words, more work needs to be done to really succeed in the industry. So, eCommerce marketing is the answer.
eCommerce marketing is the process of using techniques to get more people to visit an online store and turn them into buyers. In the end, these methods are used to raise brand awareness, keep customers coming back, and boost online sales. For eCommerce marketing to work, you need a clear plan. Not only that, but you also need to use the best tools for eCommerce marketing.
Because technology is always getting better, there are now a lot of different eCommerce marketing tools that online store owners can use to get more sales. In this guide, we’ve put together a list of tools that can definitely help eCommerce and mCommerce stores make more money. We’ll put them into groups based on the different marketing needs. First, let’s talk about SEO tools.
Tools for SEO in eCommerce Marketing
SEO is thought to be the most important part of starting and growing a successful online store. So, every person who owns an online store should focus on putting a good SEO strategy into place. It is what will bring people into your store and turn them into customers. But what is it that makes an SEO strategy work? Using tools for SEO.
Overall, SEO is a practice that needs tools to help it work better. If you don’t do that, it’s more likely to fail. There are many different tools that can help with every part of SEO, such as auditing a site, researching keywords, building links, etc.
These are some of the best ones that online sellers can use to rank higher in search engines.
Frog that screams
The well-known Screaming Frog is the first one on this list. The first thing you need to do after launching or even just redesigning your online store is to do an audit of your site. So, Screaming Frog is a good example of a tool that can be used to do a website audit and analyze and fix on-site SEO.
This part of search engine optimization is very important for both local and international boutique owners. Screaming Frog makes long reports about many websites, including those of competitors, right down to the last picture. It’s easy to use and has a lot of filters and features, like response codes for broken links and meta descriptions. Lastly, you can use it for free or pay for a license to get access to more advanced features.
Console de recherche Google
Another tool that you must have in order to start your online store. GSC helps your site show up higher in Google search results and keeps track of its performance, coverage, improvements, etc.
Developers at Google are always making changes to it, which is why millions of people trust the GSC. In particular, it uses Google’s own RankBrain to get results and analytics. RankBrain is a computer program that uses artificial intelligence to sort and rank every keyword and sentence on the Internet.
You need to spend money on a tool like Ahrefs if you want to improve your SEO. Why does it help your strategy for marketing your eCommerce business? Because it gives you everything you need to improve the performance of your online store and much more. Ahrefs lets you see what your competitors do well and what they could do better.
For $7, you can try out Ahrefs for 7 days. You can also join its huge number of users by choosing one of its paid plans. No matter which plan you choose, you can be sure that Ahrefs will help your online business in a big way.
Google Keyword Planner
If you don’t use Google’s keyword planner, what’s the best way to find the most valuable keywords for wholesale clothing? This tool is recommended by many SEO experts as a must-have for any eCommerce marketing strategy. After you sign up, it’s completely free to use.
There are important tools like bid strategies, audience manager, ad preview, conversions, and more. Because of these things, it is the best keyword analyzer. Also, key phrases can be looked up by letting users use several keyword lists to reach more people.
Link building can help your eCommerce marketing a lot if you do it right. BuzzStream’s main goal is to make building links easier and more organized. You can use the tool to build prospecting lists by scraping links from a certain page, including emails and other contact information.
All in all, BuzzStream can save you a lot of time and help you reach out to more people in a better way. To get the most out of link building, you can try the tool for free or choose one of the pricing plans: starter, group, professional, or custom.
Lighthouse is a great SEO tool for your eCommerce business because it only takes a few clicks to do an audit of your website. Lighthouse is an open-source tool that SEO experts use to check websites for free.
You can run the tool on your online store by looking for it in Chrome DevTools. It saves time and is a useful tool for people who own online stores. Lighthouse makes a report with suggestions for how to improve a website after it has done an audit.
GTmetrix has analyzed almost 350 million web pages and is used by HP, PayPal, Spotify, and other well-known brands. It can tell you a lot about how well your website works. Its main functions are to analyze page speed and load details, test the page from different locations and browsers, and give recommendations on how to make the page work better.
Remote developer teams can check URLs from anywhere in the world, and they can choose to do it every hour. Users can try it out for free or choose from four other plans starting at $14.95 per month.
When choosing SEO tools for eCommerce marketing, you shouldn’t forget about Moz, which has been called “the tool for smarter marketing.” It’s well-known among people who work in eCommerce because it’s great for both new and experienced store owners.
Overall, Moz gives you a lot of useful information, and you can use it for both basic and advanced SEO research and analysis. It has a lot of features that let users find relevant keywords, audit their sites, improve link building R&A, and do other things. You can start using Moz by buying a license for one of its four paid plans, or you can try it out for free for 30 days.
Even if your competitors pay Google to move up in the rankings, you can still show up in the top search results. To make this point clear, you can only do this if you use the right relevant keywords. SpyFu is the tool that makes this possible.
SpyFu has web scraping software that works well enough to find new chances. SpyFu’s algorithm, which is like its “brain,” is updated every month to keep up with how search results change. Free results and reports are limited, but paid plans start at $33 per month. It’s the perfect tool for anyone with an online store who wants to grow it in the right way.
When you use this free tool as part of your eCommerce marketing plan, you’ll start to see the real benefits of SEO. It gives rough estimates of the number of visitors, the buyer’s intent, the likelihood of ranking, keyword trends, the cost-per-click value, and other information.
Ubersuggest is also useful for content marketing because it gives you a list of new topics to write about and keywords to use to “decorate” your writing. To point out, most of Ubersuggest’s keyword data comes from Google’s Keyword Planner and auto-suggest, which is similar to how SpyFu works.
This SEO Toolbox works in a browser and helps you look at and track links. It gives a detailed audit in just a few minutes, compares websites in real time, and exports data for future use and presentations.
Over 3 million people use this tool because it has a clean dashboard, accurate results, and SERP analysis, among other things. It works with the Google Chrome, Mozilla Firefox, Opera, Safari, and iPhone and iPad browsers.
SEO is a key part of your eCommerce marketing plan, which has been proven.
Google – Test My Site
Google says that it’s important for every business to have a mobile-friendly website, and your online store is no different. By 2024, there will be almost 3.8 billion smartphone users. This is a huge market for the eCommerce industry. People are more likely to buy things online with their phones, so you need to make sure your website is mobile-friendly.
It’s easy to use Google’s free Test My Drive tool. All you have to do is type in the URL of your website and wait for the analysis to finish. In the end, there is a picture of the mobile version in case there are any obvious mistakes. Last but not least, there is an HTML version for developers to make checking easier and faster.
For SEO, it’s very important to keep track of and analyze the links you build. If you don’t keep up with your backlinks, your store won’t have a good DA. Linkody makes building links easier by letting its users know everything about their links. Linkody tells you everything you need to know about new, lost, broken, and bad backlinks.
The tool gives you important metrics about backlinks that help you make the right choices. You can try it for free for 30 days, and then you can choose from five different pricing plans.
Another tool that SEO fans love because it does everything. What does your online store offer? For one thing, you can do an audit of your website and keep track of your rankings every day. Both of these are important parts of eCommerce marketing. Second, you’ll be able to look at the backlink opportunities you have. Even better, SEMrush has a package made just for eCommerce that is called “the solution for your online store.”
Only a few of SEMrush’s features can be used for free. When it comes to the full package, you can choose from three plans that cost $99, $199, or $399. In either case, their official site lets you look at the different features and compare them.
We’ve already talked about how important backlinks are and why you shouldn’t ignore them. It can make or break your reputation online. Pitchbox is a tool that is made specifically for outreach and building backlinks. Let Pitchbox do this work for you so you don’t have to spend hours making the perfect pitch and follow-ups for your prospects.
Pitchbox tries to make the tedious process of outreach easier and puts you in touch with the people who can help your business the most. In short, you can use this tool to get the most out of eCommerce link building.
Broken Link Checker
Link building is just as important as finding and fixing broken backlinks. Using a tool made just for this can be very helpful, especially if it’s free. Broken Link Checker is a free and easy-to-use tool like this. You can scan as many web pages as you want to find broken or dead links that lead to your store.
Broken Link Checker runs on Windows, Linux, Android, Mac OS, and iOS. What’s really important is that it doesn’t report on all links, which would make it hard to tell which ones are good and which ones are bad. Instead, it only reports on links that are broken.
All-in-one search engine optimization
This is for people who want one powerful tool that can do everything. Ideal for people who are just starting out and want to add an SEO tool to their WordPress site. All-in-one-SEO is designed to be an easy-to-use plugin that can be used right away.
The tool can also be connected to eCommerce platforms like WooCommerce. It’s also free to use, which is a big plus for store owners.
Varvy is both an SEO tool and a page optimization guide. It focuses on three main parts. It gives a detailed report on the SEO, page speed, and mobile SEO of a website. Varvy is free to use, and it makes money from Google ads that are placed on the website.
In short, this tool shows if a website page follows Google’s rules, and if it doesn’t, it gives companies tips on how to rank higher on search engines and interact better with visitors. In the end, it shows that sales have gone up.
Need to find out where your website stands in terms of speed, security, and SEO? This app, which is made by HubSpot, will divide the analysis into four parts: performance, mobile, SEO, and security. One thing that makes users happy is that the design is top-notch and the interface is easy to use, with clear text, symbols, and easy navigation.
Website Grader may sound like other tools for analyzing sites, but it will give you the information you need much more quickly and directly. It’s part of HubSpot’s network of tools, so you can try it for free for 30 days.
Google PageSpeed Insights shows you how fast your site is.
Another work of art by Google is the PageSpeed Insights (PSI) tool. This free tool shows field data, a summary of where the data came from, opportunities for better optimization, and other features related to how well a website works. Another important point is that it has its own category based on how people perceive it.
Try PSI if you want to quickly and effectively look at the content of your online store. If your website has a green score of 90 or more, it means that it is in the top 10% of all websites in the world. Overall, developers and marketers tend to trust Google more than other apps that analyze web pages because it gives accurate results.
Social Media Tools for eCommerce Marketing
Digital marketing can’t work without social media. In eCommerce marketing, it is seen as the best digital channel for spreading the word about a brand, bringing in new customers, and, ultimately, making more sales. Today, if you have an online business, you can’t do without social media.
Overall, social media sites have a lot of potential to help promote and grow eCommerce stores. So, if you still haven’t looked into what it means to make a business profile on Instagram or Facebook, now is the time to do so. But first, let’s get you set up with the best social media tools to help you market your eCommerce business. This group has a variety of tools for planning, organizing, automating schedules, keeping track of things, and making reports.
Buffer was the first platform for marketing on social media. It is easy to use and lets you manage accounts on all of the major social media channels.
You can also look at which posts are more and less popular and act on that information. It’s used by a lot of sellers to schedule social media posts that they hope will help them sell more. As for the price, there is a free version that lets you schedule 10 posts across 3 social accounts. Also, they have paid plans called “starter” and “business.”
Another useful tool for people who sell things online and use Twitter to promote them. It was made to help resellers learn more about their customers through Twitter by showing them when most of their followers are online. The tool looks at your tweets and the tweets of your followers and tells you when would be the best time to tweet.
Up to 1000 followers can use Tweriod for free. The premium option costs one credit and lets you add up to 5,000 followers. One credit is equal to $2.50. You don’t have to make payments every month; you just pay as you go.
Sprout Social lets your business grow through social media, as the name suggests. This tool is for you if you want to reach more people on social media in a smarter way. Its main benefit is that it makes it easier for store owners to talk to their customers.
Sprout Social can help a product or service get better reviews and get more people to buy it. Many sellers use Sprout Social, and most of the reviews are good, so you could give it a free 30-day try. If you find it useful enough in the future, you can join the network of paid users and choose a paid plan.
If you want your business to take off and reach more people, you should definitely add Social Champ to your list of tools. It’s an all-in-one social media marketing tool that helps you stay on budget and cut down on the amount of work you have to do for social media marketing. The tool has a lot of useful features, like being able to schedule and analyze your posts. Social Champ is a good friend to all businesses because it makes it easy to schedule posts on Facebook, Twitter, LinkedIn, YouTube, TikTok, Google Business Profile, Instagram, and Pinterest.
There are three pricing plans for Social Champ: Champion, Business, and Agency. You can compare the features of each plan and choose the one that works best for you. For walkthroughs and getting started, there is customer service that is available 24/7 and a live demo. You can use its free plan, which is packed with features and gives you unlimited scheduling options.
Later is the best social media platform for people who want to market their products on social media sites. You can plan, schedule, and look at your Instagram, Facebook, Pinterest, and Twitter. You can choose from four different pricing plans based on your needs and preferences.
Later is a well-made visual post planner where you can schedule not only photos but also videos, carousels, and slideshows. When combined with detailed analytics, Later can help anyone, including store owners, reach more people and make more sales. In general, it is a cheap tool with a simple interface.
If your preferred social media channel is Twitter, this tool is of extreme importance to you. You can now tweet like a true professional with TweetDeck. This app helps users in many ways. For example, you can manage multiple accounts with it, and you can track topics and events for eCommerce marketing purposes.
Also, you can organize and build clothing collections and keep track of activities. The design is really easy to use, which is why many online sellers choose it over other organizers. Twitter’s most popular application can be used either as a Chrome extension or as a web app. It’s free of charge – it is only required to have a Twitter account to sign in.
Another tool for scheduling blog posts and social media posts in a more advanced way. It works with all social media sites, as well as WordPress, Reddit, Shopify, and Tumblr. SocialOomph has a lot of features, like the ability to create and schedule posts and articles, upload in bulk, and filter by keyword.
It comes with a 30-day free trial and easy-to-use pricing plans that let you pay monthly or annually. Lastly, you can choose your plan based on what you need and want from your marketing.
Want to turn user-generated content into content that can be bought and sell your brand? Taggbox Commerce helps you collect all of the Instagram, Facebook, Twitter, or Pinterest posts that mention your brand or use a hashtag or tag. After that, you can turn them into content that can be bought.
To be clear, this tool works by adding tags to visual posts that link to products and make them shoppable. Taggbox Commerce is a good choice for your eCommerce marketing strategy because more than 10,000 brands around the world trust it.
Friends+Me is a social tool that you can use on your phone or on your computer. It’s a great tool for people who own online stores because it can be used on Pinterest, Twitter, LinkedIn, Facebook, Google+, and Tumblr.
With its browser extension, you and your team can do more than just schedule. You can also save ideas for later use. So, the “collect and create” option lets creators and marketers quickly follow up on a great idea or trending topic and create (and share) when the time is right.
There is a free trial that anyone can use for as long as they want, but it only has a few options. Also, the four pricing plans can be looked at by those who would like more advanced options for a better experience.
Apps that monitor and listen to social media are part of the latest trends in eCommerce marketing. Awario was one of the first companies in this field. It has powerful crawlers that find, analyze, and find brand mentions in social media conversations.
The main benefit is that it helps you get accurate and useful insights. Awario also helps you find marketing influencers who can help your brand be better represented and get more people to use your products and services. There is a free trial, but after that, users have to pay $29, $89, or $299 per month for the plan that works best for their business.
Many companies all over the world use this tool because it has “unique” features, such as the ability to unfollow inactive users, increase engagement, and get noticed. This is very important for every online seller because spammy, fake, and irrelevant users don’t help, they hurt.
Crowdfire lets its users link their accounts on Shopify, Etsy, WordPress, Medium, and even YouTube. You can use Crowdfire to schedule updates about your products, new blog posts, or video announcements. It has a free trial that lets you link up to 3 accounts. It also has quote-based plans with more advanced options and a VIP plan that lets you link up to 25 accounts.
Online store owners use Hootsuite a lot because it is a well-known tool. It has all of the usual tools for planning, making, and scheduling posts. Along with the basic features, Hootsuite also has a feature for managing a team. It lets you share tasks with other people on your team who you invite to work with you.
There are four main price plans: professional, team, business, and enterprise. You can compare and choose from the different features that each one has. Also, there is support for the tool around the clock, so if anything goes wrong, you are fully covered. Most importantly, you can connect it to almost any digital marketing automation tool, such as Salesforce, Marketo, etc.
CoSchedule is a tool you might want to look into if you want to market your eCommerce business in every way. It has a blog calendar, a marketing calendar, and a marketing suite as its three main sub-products.
The first is perfect for getting the most out of your social media marketing. It also lets you schedule your posts automatically and lets you make a social media calendar. In addition to these features, if your store is built on WordPress, there is another one that is very helpful. You can add CoSchedule to your WordPress theme and run everything smoothly from there.
Fanpage Karma is the best way to keep track of your audience on social media, which will help you learn more about them and boost your online sales. With this social tool, you can analyze posts, track engagement, and fix things where they need to be fixed. You also get regular reports with important insights, ideas for strategies, and information about how your social media profiles are doing.
Fanpage Karma works with more than one social media site, but the free version only works with Facebook. So, you have to pay if you want to link the tool to your other social media accounts. If you want the whole package, you should go with the business or enterprise plan.
Agorapulse makes a number of apps for managing social media. Barometer for Facebook is probably their best product right now. What’s in it for those who sell online? Barometar gives you useful information about Facebook and also lets you improve the organic reach of your fan page. Overall, it’s a good solution if you want to focus on getting the most organic reach possible.
First, you can benchmark your Facebook page to start comparing how it’s doing in different time frames. Then, keep getting immediate feedback on your posts, compare your page to those of your competitors, and learn what you need to do to improve certain areas. It’s free to use and only takes about 60 seconds to analyze a Facebook page and give feedback on how well it’s doing.
This is yet another tool for social media, but this one is more about keeping an eye on social media. SharedCount needs access to start keeping track of URL shares, likes, etc. There are thousands of people who try out the free plan, which only allows up to 10,000 queries.
With the free plan, you can import multiple files at once and “export to CSV.” Plans cost $40, $160, and $640 per month, and they give you more results and insights. Finding the best online sellers is a very useful skill.
Patrick St. John is a good web designer, and the Share Link Generator was made by him. This tool makes it easy to make share links for Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and email, even inside emails.
Visual content that is appealing and interesting can be shared on social media platforms. A lot of people can come to your store because of one well-made infographic. If you don’t have a graphic designer on your team, Venngage can help you make good infographics. To be clear, users can’t start from scratch with this tool. This is why even beginners can use it. It lets you make infographics in three simple steps: choose a template, add images, and add the finishing touches.
There are thousands of templates for infographics, posters, reports, and socials, among other things. The “business” plan costs $49 per month for businesses, while the “premium” plan for individuals costs $19 per month. Users can make five infographics with the “free” plan before they can switch to one of the other two plans.
Metrics for Union
Union Metrics is a tool that is called a “social marketing intelligence tool” and is worth looking into. With the $49 per month plan, marketers and analysts can find out important social media information about their posts, like how many people might see them and how many impressions they might get.
Union Metrics works with Twitter, Instagram, and Facebook, which are the three largest social media sites. Another important thing is that it helps you figure out which posts do better and when to post them. Through special insights, you can also see the number of likes, shares, and click-through rates, which may help you figure out when the “key moment” was.
The well-known Twitter analytics tool gives users access to a lot of information about other Twitter users and then analyzes that information in depth. It’s a very helpful tool for eCommerce businesses because it makes it easy to find and contact brand influencers, find potential followers who can be found by category, and compare your account to those of your competitors.
All of these will help your business, and without them, tweets won’t work as well. Find new audiences and markets, use keywords to find possible customers, and improve the authority ranking of your social account. Check out the “Connect” plan to try it out, and then subscribe for $29 for 30 days to get all these benefits of the most popular pricing plan.
When it comes to social media marketing, it’s all about how things are set up. Having multiple accounts on all of the big social media sites takes planning and organization. Also, you need a solid tool to help you with all your tasks. MeetEdgar is the one you’re looking for.
MeetEdgar tries to keep its social media management neat and organized. As part of your eCommerce marketing plan, don’t forget about MeetEdgar when planning your social media activities. At $49 per month, it can save you time and effort by managing all of your social media accounts automatically.
Tools for Content Marketing in eCommerce Marketing
In eCommerce, content marketing is the process of making and sharing content to attract visitors and turn them into customers. Overall, content marketing is a hard task that requires a lot of work. No longer is it enough to write a 500-word article on a topic that is interesting to your audience. On the contrary, you would be better off without a short article with little research.
If you really want to make a difference, you need to be ready to do a lot of research and write content that people will find useful. Investing in tools that will help you get the most out of your content strategy is also important. Here are some of the most popular tools for coming up with high-quality content for your eCommerce blog.
Scoopit is a content creation tool that should be on your list of marketing tools. It is used by more than 8 million content curators. It has a great search filter that makes it easy to find new content and keep up with eCommerce trends.
In other words, it’s perfect for a huge increase in traffic once the right content is posted. Users can choose between a free version with limited features and paid plans for both individuals and businesses.
Targeting the right keywords is important if you want to stay at the top of the eCommerce industry. And you’ll need the KeywordEye tool to do this. It lets its users get ideas for new keywords, find out what the most common questions people ask on search engines are, and find out what keywords their competitors are using.
Your eCommerce marketing strategy needs to include this tool, which is easy to use and very effective against competitors. You can choose between monthly and yearly plans for how much it costs. But if you sign up for an annual plan, you get a 20% discount.
What is more important for people who make content than knowing about the latest trends and hot topics? Nothing, as a matter of fact. Feedly is the tool that makes this possible. Try it out if you are working on a content marketing plan for your eCommerce business.
Feedly lets people keep track of the topics and news that are important to them. So, instead of wasting time looking for the latest industry news on the Internet, you can let Feedly find the best sources for you. This way, you could focus on making good content that is well written.
Google Docs is a great way for people in an organization to write, edit, and share documents. It’s a free, easy-to-use tool that anyone can use from anywhere, even if they don’t have access to the internet. With this tool, you and the other people on your team can work together in real time.
Google Docs is a must-have for you if you plan to use content marketing to help your store rank higher in SERPs. With it, your team can make a plan for how to write, edit, and review content and get started right away.
Researching keywords is a key part of content marketing. AnswerThePublic is a tool that lets people get a better idea of which content ideas and keywords are the most useful. It makes it so easy to find phrases that all you have to do is type in some keywords.
People now use longer phrases and keywords when doing research instead of just typing one or two words. This is the right tool for you if you need to find more long-tail keywords to boost sales. You can choose between the free and pro plans. The second one lets you do as many searches as you want, gives results based on where you are, has high-quality images, and more.
Grammarly is known by every grammar police person out there. If you want to give your readers the best content possible, you have to have this tool. Grammarly can help you improve your writing skills by using both AI and natural language processing.
Also, you can use the tool in Word, Google Docs, or any other program you use to write content. Depending on the version you use, Grammarly can help you check your grammar, spelling, and even look for plagiarism. With it, you’ll never have to worry about giving your readers the same content twice.
The Keyword Tool is another way to find great, relevant keywords. It is also known as the “worthy alternative” to Google’s Keyword Planner. It works if you know how “Google’s Autocomplete” algorithm works. You can use it to find long-tail keywords, which you can then use to make great optimized content.
There is both a free and a paid version of Keyword Tool. The paid version is made to have more features and come up with more keywords than the free one. But either of the two is good enough to help you find keywords for your business that are useful.
If an article doesn’t have interesting pictures, it can’t convince people to do anything. In fact, content marketing works best when both good written content and interesting visual content are used. Canva is helpful in this situation.
With this design tool, it’s easier to make pictures for your blog posts. Canva has ready-to-use templates in many different formats, so you don’t have to be a great designer to use it. On top of that, the tool is free to use. All you have to do is sign up with your email address.
Wepik is another tool for content marketing that lets you make infographics for your blog posts that look good. It comes with many ready-to-use templates, including ones for social media marketing and email marketing. Wepik also has a simple drag-and-drop tool that makes it easy to change the infographic’s colors, text, and other parts.
If you want to give your readers quality content, you have to give them content that no one else has online. The internet is full of content these days, and depending on how popular the keyword you want to use is, you may have a lot of competition. Every day that a new eCommerce blog comes out, the chance of having duplicate content grows.
How should we deal with this? CopyScape will make it much easier for you to make unique content that search engines won’t penalize you for. It’s a useful tool that finds plagiarism and duplicate content by comparing your content to everything else that comes up online. By using CopyScape, you can stop other people from copying and publishing your content.
Like Canva, Crello lets users make designs for their articles or social media posts that are both static and animated. You don’t have to know how to make graphics to use Crello. The tool gives you access to thousands of ready-made templates and images that don’t cost anything to use.
Most importantly, the dashboard is clean and easy to use. If you’ve used software like this before, you’ll be able to figure it out in less than a day. Crello Pro starts at $8.30 per month, but the “Forever Free” plan has limited features and you can’t use animated objects. In short, a graphic representation of your products on Crello can help your online boutique sell more.
It’s important to include images in your articles, but it’s also important that they are the right size and shape. TinyPNG is a tool that was made just for this problem. Overall, the tool lets you shrink JPEG and PNG files while keeping the quality and transparency of the images. It helps web pages load much faster when you do this. TinyPNG is a good solution for an eCommerce business because you can use it for all the pictures you upload to your store, not just the ones in your articles. By compressing them, their size is cut down, but their quality stays the same. This makes them load quickly.
TinyPNG has a free version and a “pro” account that costs no more than $25 per year for a single user. As asked, each new user costs an extra $25 for a year.
Finally, a tool that lets you find out what your visitors want to see on your site. Monster Insights can save you a lot of time because it lets you know if the content you are making is good enough. You can count and analyze visits to learn how to make your content better.
Monster Insights is a tool that, when used with Google Search Console, can help you get the most out of your content. It is simple to set up and run. If WordPress is used to set up your online store, you can use it right away. You can choose from three price plans, starting at $199.
Siteliner is a tool that finds duplicate content, just like Copyscape. It can also find broken links, skipped pages, page power, and domains that are related to each other. If it finds mistakes in any of these areas, it means that something on your site is hurting its search engine rankings.
The free version can only look at up to 250 pages on a website. Other websites with thousands of pages and more complexity will need the premium edition. With Siteliner, up to 25.000 pages can be analyzed, and you can compare the results to reports from the past.
Another thing for creative people to use. Animoto is a great choice if you want to make videos that will help you market your online store. Animoto is an app for editing videos. It has been called the “Photoshop of videos.” It has been used to make some of the best marketing videos, mostly because it encourages people to use tried-and-true marketing techniques like making people feel something.
You can edit slides to make HQ (1080p) videos, change fonts and tones, add any of the hundred licensed music tracks, change resolutions to fit social media ads, and do a lot more. For licensing purposes, there is a 14-day free trial with watermarks. Monthly plans start at $16 per month, or $8 if you pay for the whole year at once.
With Parse.ly, you can get content analytics and insights right away and without much trouble. Stop wandering around and try Parse.ly if you want to get more people to your site through content marketing.
This tool has not only made a premium system for analyzing the performance of content on blogs, articles, landing pages, and social media channels, but it has also made that system work well. Also, it helps you keep your customers interested by letting you give each reader a personalized experience. There is a pricing plan for every business when it comes to Parse.ly. The Starter plan comes with a free trial, but neither the Growth plan nor the Enterprise plan offer a free trial.
No one wants to read a blog post that is just a wall of text. Putting pictures in your blog posts and making them interactive can be a great way to get more people to read them and keep them interested. You can make any kind of visual blog post you want with Visme’s tool for making visual content. From a graphic to promote something on social media to a visual summary or infographic to an interactive image that can be embedded and that people can click around in to learn more, we can do it all.
Also, this tool lets you download graphics in a number of different formats or just embed them in a blog post. Lastly, their plans start out for free, and you can pay extra to get access to premium features.
Tools for Email Marketing in eCommerce Marketing
Email marketing is the process of advertising a business’s goods and services through email. It’s a tried-and-true way to turn email list subscribers into customers and boost online sales. Email marketing is very popular among eCommerce professionals because it helps them make more money. It’s basically what you need to do to turn your leads into customers.
When a customer is at the end of the sales funnel and about to buy, but then abandons their cart, what is usually done? By sending him a newsletter, you can remind him to buy it. In eCommerce, this is what email marketing is all about. It can convince people who visit your site to buy from you.
But email marketing will only work if you have a strong eCommerce marketing plan and the right tools. Let’s look at which tools are most often used for email marketing in eCommerce.
You probably already know that MailChimp is a popular email marketing platform. It has never been easier to find new customers because you can send thousands of emails in just a few minutes.
For people who aren’t as tech-savvy, there are a lot of ready-made templates and a lot of tips and suggestions to help make the perfect email. The free package has most of the features, while premium plans let you send unlimited emails, use advanced testing tools, optimize by time zone, and predict demographics. MailChimp is a great choice for online store owners who need to send newsletters to their loyal customers.
SendGrid is another useful eCommerce marketing tool that can be used instead of MailChimp. SendGrid can send more than 45 billion emails each month. This company handles millions of emails and subscribers every day for companies like Uber, Spotify, Airbnb, and Glassdoor.
SendGrid and MailChimp aren’t too different from each other, but this one has a better dashboard and a better free plan. The free plan gave you 40 thousand emails over 30 days, then 100 emails per day for as long as you wanted. For more features, you can also pay as little as $14.95 per month. Plus, they have great tools like email marketing guides to help you get more people to sign up for your monthly dropshipping catalogs.
Bee could be the right tool for you if you need to make email campaigns that work on mobile devices. It is made to be a drag-and-drop editor, which lets you make email templates with just a few clicks.
You don’t have to know how to code in order to make a successful email campaign. In fact, you can find a lot of great templates that you can download and use with MailChimp, MailerLite, etc.
Drip is an email marketing tool you should look into if you want to find a unique way to boost your online sales. It is based on building campaigns visually and automating processes.
Drip lets people or teams set up different email campaigns based on their needs. There is no limit to how many emails can be sent, because even ten emails can turn targets into clients. Drip also lets you connect with different eCommerce platforms, such as Shopify and WooCommerce. You can try out the basic features of Drip for free for 14 days, or you can ask for a demo to see what else it can do.
All online store owners should try out this kind of CRM plug-in. With Streak, you can keep track of everything in your store from your email inbox. With Streak, you can keep track of your sales and everything else related to your online business.
It has helpful CRM tools, advanced reporting tools, email power tools, and much more. If you sign up for one of its two paid plans, “professional” or “enterprise,” you can use these features. If you’re not ready for CRM yet, you can start with the “personal” plan.
“An email is your first line of communication with your customers,” says NeverBounce. It is the tool you should use to find, get, and keep customers. NeverBounce lets you analyze, test, verify, and archive your email list for free. Each month, you can verify up to 1000 emails for free.
Prices are flexible, and there are different ways to pay. The most important thing about it is that all bounced emails, as well as potentially harmful and recommended emails, can be taken off the list. NeverBounce is a great app that will make sure your emails and newsletters to potential customers do much better.
Another tool for email marketing that can help your online business grow. Omnisend stands out because it has features that are made for eCommerce businesses. Check out this tool if you want to know every step your customers take and turn first-time store visitors into customers.
You can try out the limited features of Omnisend with a free trial. If you want to get the most out of the tool, you can choose the standard or pro version and pay a monthly or annual fee, depending on your needs.
In the eCommerce market, you can stand out by taking a more personalized approach. Kevy is a tool that can help you do this. With Kevy, each of your customers will have an experience with your brand that is consistent and useful.
Pricing plans for Kevy are based on the number of email contacts. To be clear, you can choose from different paid plans based on how many email contacts you want to reach. Find out what Kevy can do for you and decide if it should be on your list of eCommerce marketing tools.
The template editor is what sets this email marketing software apart from the rest. Users love that they can choose from a variety of templates to make great newsletters. Other features include emails that automatically reply, tracking in real time, and automatic A/B testing.
FreshMail can help you optimize your emails for different time zones and upload HTML newsletters that were made by designers. It can be used on smartphones with Windows, Linux, Android, and iOS, as well as web-based devices. The pricing model gives you four different ways to pay: for free, monthly, annually, or per quote. Before you decide, you can try out the free plan by sending emails to up to 500 subscribers.
Emma lets you do a lot more than just automate, segment, and do A/B tests. Emma has a lot of features to help you reach your eCommerce marketing goals. It has been called the smartest email marketing tool.
This email marketing tool is liked by many online businesses in many different fields, like eCommerce. It comes in three price plans: Pro, +Plus, and Emma HQ, so you can choose the one that works best for you.
PutsMail is another very useful email marketing tool. Before sending an HTML email to a group of people, PutsMail is used to check its quality. After it was made public in 2011, more than 60,000 emails were tested in a little more than a year.
This shows that people put their faith in this email testing software before sending newsletters. The “CSS Inliner” is another tool that makes designs more compatible by fixing and putting styles inline. PutsMail is free to use right now, so if you want to boost your online sales, you can give it a try.
GetResponse is an email marketing tool that is used by Ikea and Henkel, among other big and small companies. It uses a personalized approach to generate leads, keep customers interested, and boost online sales.
GetResponse’s basic plan starts at $15 per month, and its Plus and Professional plans cost $49 and $99, respectively. The tool also comes with a 30-day trial that lets you try it out for free.
Campaign Monitor is a tool for email marketing that has won the praise of more than 2 million marketers around the world. It is an easy-to-use tool with a drag-and-drop email builder that lets users make effective email campaigns. If you want templates that are already made, you can also get those.
Campaign Monitor is like Kevy in that it charges its users based on how many email contacts they have. In other words, the tool gives everyone a way out. You can choose from different pricing options if you are just starting to look into the benefits of email marketing or if you are already an experienced marketer.
Freshsales is more like a personal organizer than a CRM software. It lets its users organize leads, deals that are still being worked on, contacts, and emails. This platform offers event tracking, leads, and sales management, and 95% of its users are happy with it. It shows analytics and reports on a regular basis and works well with Google apps and other apps as well.
The pricing plans for Freshsales are set up based on the size of the business. For small businesses, they start at $12 and go up to $79 for enterprises. As the company points out, you can try all of the pricing plans for free for 21 days and then decide if they meet your needs.
You should think about adding another tool to your collection of eCommerce marketing tools. Sumo is a set of tools for growing website traffic. It helps increase the number of signups, subscribers, and online sales.
Some of its most important features are content analytics, contact forms, a smart bar, heat maps, list builders, and everything else that eCommerce websites need. There are a lot of benefits, and you can try some of them out with the 30-day free trial plan. If you like it, you can continue with the $39 per month PRO plan.
Extra Tools for Marketing Online Stores
MailTester is a useful tool that you can use to make your emails less likely to be marked as spam. Just copy and paste an email address into the search bar, and it will work. How is MailTester used? Whoever needs to find out if an email is spam.
When building links, this is a great way to make sure that the collaboration proposals you get are real and not fake. Check out the Q&A section of the website to find more useful information about this tool.
Overall, this is the type of software that can be used for full-funnel marketing, where email marketing can be linked to other important apps. You don’t have to know how to code to do this because the dashboard is easy enough for anyone to use.
In short, HubSpot helps you find leads and turn them into customers. It also drives more traffic to your landing pages, keeps track of your overall progress, and points out your most important social media followers who might become customers. The free version doesn’t have a lot of features, and the least expensive subscription costs $50 per month. Either way, this top software has won a lot of awards in the IT world, making it a “must” if you want to make more money online.
If you set up your online store with WordPress, you shouldn’t forget about WPForms. It’s a plugin with a drag-and-drop form builder that makes templates user-friendly by itself. It can also make custom WP URFs (user registration forms), anti-spam protection captchas, signup forms, and a number of useful add-ons for payments and transactions.
It has a lot of benefits, which is why more than 10 million people have downloaded it for their WP-based websites. There is no “free” version, though, so users have to pay at least $39.50 to use it for a year.
Google Alerts is another popular tool from Google’s collection of tools and apps. No matter what kind of business you run, you need to know what’s going on in the world. The same is true for people who run online stores. Google Alerts lets users find the information they want by letting them set up free “alerts” for specific things.
Google Alerts can help everyone on your team, from the people who write content and sell things to the people who work on SEO. First, it’s easy to use and find your way around. Second, you can set things up faster with the help of alert suggestions. You can set source, language, and region filters for searches and alerts. You can also set alerts for once a week, once a day, or in real time.
Mixpanel is software for improving conversion rates that works very well. Using a different method to look at how customers act, the tool shows everything that happens when people visit a certain web page.
This lets marketers and developers study how users act so they can improve in some areas and make more money online. The interface is pretty simple, so you don’t need any special skills to use it. Last, you can try it out for free, and it works with Windows, Android, and iOS devices. The most popular paid plan, which isn’t free, starts at $89 per month.
SimilarWeb is a very interesting and powerful market intelligence platform that offers deep statistics and analytics about how people use websites. There are different traffic and engagement metrics, as well as SEO and PPC suggestions, and users can see how industry leaders do based on accurate data.
Microsoft, eBay, Taboola, and Flipkart use it to stay ahead of their competitors, and small businesses put teams of people to work on SimilarWeb to make more money. There is a free trial that shows five results per metric and web traffic data for 90 days.
What are Google Fonts?
You can stand out from your competitors if you have a unique brand. One of the most important parts of a brand’s identity is its typography. So, good typography can really make a difference in any kind of business, including eCommerce.
Because of this, Google’s design team made a list of fonts that anyone can use. They think that putting the right font on a website will make it look better, which is something that everyone can agree on. With Google Fonts, you can look at fonts in over 135 languages and hundreds of different styles. In conclusion, add Google Fonts to your list of tools for eCommerce marketing to get the free benefits it offers.
You should check out this tool because it makes branding and design easier. Placeit has a single plan that costs $29 per month and gives users unlimited access to all of its smart templates as they try to reach perfection. Users can also find thousands of video templates, logos, and designs for every type of business.
Placeit seems to be proud of the fact that it has more than 12,000 designs and templates. They also upload hundreds of other videos every day. Like Crello and Canva, there are a lot of promo templates you can use to get the word out about your business. For $29, designers can use Placeit to find new ideas for their next great design.
A very clever tool that helps businesses improve their reputations. The Mentionmapp checks for both positive and negative mentions of a company on the Internet. Not to mention that network visualization shows how important online interactions with users are.
The old saying “Bad news travels fast” is very true for eCommerce businesses today, because no one wants to buy a product that most customers have bad things to say about. So, using this kind of tool can help you build a strong reputation around your brand and fix whatever needs to be fixed. In the same way, it can help you bring back customers you’ve lost.
Google Trends is the last tool on our list of the best ones for marketing online stores. Google loves its “Trends” tool because it puts the world’s information in order and makes it useful and easy for everyone to find. Anyone can now look at what people around the world are looking for by region, time, topic, and a lot of other ways.
Google Trends can help your eCommerce business a lot because it shows you what people are searching for online right now. That’s a big sign of what’s popular right now. Before you start building your eCommerce marketing strategy, your marketing team can use this tool to do research.
Wrapping it up
Overall, you need a good eCommerce marketing strategy to build and grow an online store. One that has everything down to the last detail. We don’t just mean SEO, content marketing, or social media when we say “everything.” Rather, everything planned and organized well, in the right way, and without exception.
Your online store can do well if you use all of the digital marketing methods in one powerful marketing plan. So, if you haven’t yet used SEO, content marketing, and social media to their full potential, don’t wait any longer. This complete list of tools can help you grow your eCommerce business and do better than your competitors.