One of Instagram’s more recent updates is a shopping feature. In addition, if you run an online store using the dropshipping model of distribution, marketing is a must. It takes marketing savvy to sell products that you don’t make or ship yourself. You need to anticipate market shifts, use channels and strategies your rivals haven’t adopted yet, and stay abreast of emerging styles to succeed.
If you want to stand out from the competition, use every available marketing tool. Do you recall when Instagram first introduced the Stories function? Although its introduction occurred in 2016, it may as well have occurred eons ago. Since Instagram Stories’ inception, companies have been utilizing it as a means of building personal relationships with their target demographic.
In 2019, Instagram introduced Instagram Shopping, the newest and most alluring feature for dropshipping marketers. This year, we’ve extended the functionality to include narratives. It’s rapidly replacing traditional methods of advertising for eCommerce businesses, especially dropshippers.
To help you maximize the potential of Instagram Shopping for your dropshipping business, we’ve compiled all the information you’ll need here.
Find out the most important things you can do to increase your sales!
What is Instagram Shopping?
Instagram has introduced a shopping feature this year. Beginning in 2020, you can also add products to your Instagram shopping cart directly from your story.
Instagram now has a shopping feature that allows businesses to sell their wares directly to customers over the internet. Instagram has become an essential tool for many e-commerce businesses, especially those catering to the fashion, beauty, fitness, etc. It is predicted that after this feature is implemented, eCommerce and dropshipping businesses that used Instagram for advertising will see a significant increase in sales.
Instagram’s Shopping function allows you to add a small shopping bag sticker to photos of products you’re selling. Either a single item or a number of related images can be promoted with a single picture. A user will see the following when they click on your product tag:
a picture of the item (plus multiple images from different angles, etc.)
a detailed product description and sizing chart
a link to a sales page where they can make a purchase of the item.
How Can you use Instagram Shopping to Promote Your Dropshipping Business?
In the following paragraphs, you will find out how to make the most money possible with a dropshipping business on Instagram. All of these, of course, need to be tailored to your audience and niche, but you can figure that out with a little testing and analytics.
Here’s how to make the most of this cool Instagram function and beat out the competition:
Post High-Quality Images and Test Them
Professional photographs that have harmonious colors and composition tend to perform better. Also, happy expressions may increase purchases, but these are just suggestions that can be tested out for yourself.
You can see how many people interacted with your product if you use Instagram for business. Don’t forget that popularity is measured by more than just likes. In some cases, the engagement rate of an image is higher than its reach would indicate because of the large number of likes and comments it receives.
Analyze click-through rates and likes/comments/shares when comparing the performance of different versions of product images on your Instagram shopping page. There are a lot of moving parts in determining which image performs better, so it’s important to be cautious when interpreting the results.
Create Top-Notch Descriptions
Copy is the second most important factor in selling your product, after the picture. A captivating caption that compels readers to learn more about the featured products will attract the attention of more potential buyers. A third of Instagram users, according to surveys, constantly read captions.
When potential customers reach your landing page, the importance of content and copywriting becomes readily apparent. There, they’ll read a description of the product that’s very likely to influence their final purchasing decision. That is, those who have already made up their minds to buy after seeing the image will likely do so without reading the description, while those who are on the fence about buying will almost certainly read it.
Because of this, putting effort into your caption and product description is a surefire way to boost sales. That’s why it pays to collaborate with professionals who can produce one-off pieces of content for your products. While you’ll be able to enjoy the benefits for quite some time. Compare academic writing services like Grabmyessay and others to find one that works for your brand.
Use Instagram Stories and Offer Discounts
Let’s move on to the next phase of Instagram’s shopping process. Putting products in stories and giving readers the option to buy them with a single click. Because of the personal nature of Story-based communication and interaction, you may find that your Stories perform better than your post feeds on occasion.
However, make sure you don’t push yourself too far. It’s hard to think of a more effective way to promote your goods and services or increase brand recognition than through a story. The last thing you want is for your followers to decide that your stories are too repetitive and block them. When you post too many stories about your products, it can look like you’re “pushing too much,” which can hurt your brand’s reputation, especially if you’re just starting out.
If you don’t want to annoy or overwhelm your followers, you can promote sales exclusively through Instagram stories. Your followers will have a compelling reason to stick with you and regularly check in on your stories if you do this. New collections, products, and sales can all be promoted via Instagram stories.
Work with Influencers
As a final piece of advice, here’s how to make the most of Instagram Shopping to advertise your dropshipping products. Consort with those who can help you reach more people and boost your business. Unexpected as it may seem, influencer marketing on Instagram is highly efficient. It’s estimated that in 2019, the Instagram influencer market will be worth close to $2.4 billion.
Most Instagram advertisers also employ the services of influencers to boost brand awareness. If you’re engaging in dropshipping sales, it will be especially useful and efficient for you. Due to the fact that your brand and marketing will be the primary factors in setting you apart from the competition, you will need to be prepared to press on with your marketing efforts.
Conclusion
Instagram’s user interface design is unparalleled. Again, they’ve designed a streamlined purchasing procedure that makes life easier and more pleasant for the customer. As a dropshipper, the question is not whether or not you should use Instagram shopping; rather, it is how you can best utilize the platform to your advantage.
Once you have your customers’ attention and they make a purchase, you need to be confident that they will receive the correct product, quickly. Choosing the right dropshipping supplier is an essential part of this process.