Branded Accessories for pets: the market trend
Today, many people want to make custom pet products, or better yet, branded pet accessories, as their job. In fact, it is a growing industry because more and more people are getting pets.
Every day, the market for accessories for animals, especially pets, grows more and more around the world.
From 2016 to 2023, the market for accessories for animals is expected to grow by 7% per year and reach 22 billion dollars, according to statistics.
A lot has changed in the market. In fact, until 2015, 35% of the market was made up of sales of pet kennels and litters. In the years after that, sales of other products, like animal toys and products for their health, started to grow.
Obviously, these products are mostly sold in more developed places like the US and northern Europe, where pets are now considered part of the family and material well-being has reached and included them.
Because of this, dog and cat accessories make up 35% of the market, while other types of animal accessories make up the rest.
Some research shows that the most bought product groups are:
Leads for dogs
Bowls and Equipment
You buy the most accessories for these animals:
dogs \scats \sbirds \sreptiles
So, if you want to start your own brand of pet accessories, now is the right time. What should I do? This is how.
How to create your own pet accessory brand: where to start
To start your own brand of accessories for animals, you must first come up with a logo that has three main qualities: it must be unique, catch the eye, and make people think. In fact, the logo will be the business card for your brand, drawing people’s attention to the things you want to sell.
Another important thing is that the logo should show right away what the company sells. So, if you want to sell pet supplies, think of one or more words (but not too many, because it’s better for the logo to be short and catchy) that make you think right away that they are pet care products.
Don’t confuse potential customers with words that are too hard to find, but also try to be unique and easy to remember.
Once you’ve made the logo, you’ll need to take care of the goods. The latter must be well-planned and have a look that will make people want to buy it. Because of this, the design of the product is a very important but also very hard step.
The first step is to figure out which factory can make your products. The factory needs to be trustworthy and knowledgeable, but most importantly, it needs to have the right certifications so that the products can be sold on the market.
Even though this phase is very important, it usually costs a lot of money. Because of this, it would be best to have the goods made directly in China, so that the work would be easier.
How to manufacture branded pet accessories directly in China
Today, there are a lot of manufacturers in China that can make a wide range of catalog products and ODM products. ODM products are factory products that are designed and made by a company, but then go on the market under the brand of the person who bought them.
You can buy these items with or without a name, and you can also add your brand to them. You can also change important things like colors, materials, or functions if you want to.
Since your business is new, it makes sense to buy ODM products directly, especially if your budget is small. This is the best choice, not only from a financial point of view but also because it gives you many benefits.
First of all, because a lot of companies have been pushing for this service lately, Chinese producers already know what to do and are ready.
Also, they are some of the best at making a custom object that looks and works like an existing one. This saves time and money (which are both rather low).
But keep in mind that the goods you buy from Chinese producers will still need to be shipped and brought into Italy. This process has its own costs, but they are much lower than the costs of buying a production directly in Italy.
Branded Pet Accessories: buying from Chinese manufacturers
You can also choose ODM products to save even more money. These are finished products that can’t be changed. All you need to do is add a custom logo and box.
The ODM product works like a ready-made model that can be made and shipped quickly with very low costs and no need for design or industrial design.
The benefits of making an ODM product instead of an OEM product are also big for the suppliers. In fact, this type of production takes less time and has less risk because the suppliers already know how the project will go.
Why rely on products made in China for your brand?
If you want to start your own brand and business, you need to make sure that all of your products are made in China. Many people think that “made in China” goods are of low quality, but this is not true. As many brands have already said, Chinese suppliers are a great source. In fact, what they make is better, faster, or cheaper than what is made in other countries.
If you find the right supplier in this country, you can make almost anything in any shape. The molds and designs are very flexible, which is hard to find anywhere else in the world.
Of course, you have to remember that, at least at first, your products won’t be able to compete with those of more well-known companies. But over time, if you use and sell branded and non-generic products, you will keep customers and see them come back to look for the specific product made by your brand.
Also, keep in mind that more and more customers are trying to avoid big brands and focus on niche brands instead. This doesn’t mean, though, that they choose bad products. This is why you should always focus on the quality of what you sell.
Buying products directly from China: what to do
After you’ve made your logo and chosen your products, you can start making them. If you’ve chosen ODM products, you’re all set. All you have to do is put your brand on the products.
The process is pretty easy and doesn’t take much time, since most companies do it every day. It also doesn’t cost very much more.
In any case, it is important to let the supplier know right away, since this is usually done during the process of making the product.
To avoid mistakes, it’s best to give the supplier a detailed list of what you need, including how the product should look, what features it should have, and how to make and place the logo:
Send the logo image, say what color it is, how big it is, and where it should go.
When your own brand of pet supplies are done being made, you’ll have to deal with shipping and importing from China.
This is by far the hardest step, since it’s not easy to bring things from China to Italy.
To do this, you need to think about a number of things, such as the supplier you choose. In fact, the second one has to be completely trustworthy because it has to make sure that the products get to you whole and undamaged.
On top of that, there are some rules that must be followed, like safety and labeling standards. You will have to make sure that the goods have the right paperwork to enter Europe and are listed with the right import code. If they don’t, you could run into a lot of trouble at customs.
So, when you import from Asia, be very careful that your brand is kept and protected. This is not always so clear, unfortunately. Don’t forget to think about customs. When you import so many things from another country, you have to go through customs clearance, which needs to be done without costing too much and as easily as possible. Click here to learn more.
How to import branded pet accessories quickly and easily
You read our article and it seems impossible to do business? Don’t give up, and visit Dropship-empire. Dropship-empire is the only place online where you can buy customized products for animals and ship them in the way you want with just a few clicks.
Find suppliers who can be trusted and are certified;
Check the quality of everything before shipping;
Sending bulk orders to Amazon FBA or to any other warehouse you choose;
Possibility of making custom packaging for your brand’s promotion.
Dropship-empire also makes it easy to make merchandise with your brand.