As the largest social network in the world, Facebook is now a must-have for many sellers who want to market their products. Facebook has more than 2 billion monthly active users, and it also has powerful ad targeting tools that show ads to people who have bought your product in stores. Facebook ads can help sellers increase sales and rankings, and over time, they can build a loyal audience. So, Facebook is pretty much the least expensive and most scalable out-of-sight channel for sellers.
But how do I get more people to like me on Facebook? Here are some suggestions:
First, you need to find out what video marketing can do for you. Follow these tips to make the video more interesting:
Keep your video interesting and short.
Facebook recommends making videos that are 2 minutes or less long. Not only do short videos help brands get their messages across, but they also grab the audience’s attention and get more views and shares.
In the first 5 to 10 seconds of the video, you should try harder.
When you market a video on Facebook, you have 5 to 10 seconds to get people interested in the video. In the first few seconds, sellers can get people’s attention by making them curious by asking questions or building suspense.
Learn more about your audience
Videos that solve problems for the audience can reach more people. To make such a video, sellers need to know more about the audience’s needs and preferences.
Use all that Facebook has to offer.
Sellers can use features like Facebook Live and Facebook 360-degree video to make their videos more interesting to their audience. Vloggers are using Facebook Stories more and more to share their videos, so sellers can use it to do the same.
Pick thumbnails that will get people interested.
Like logo brands, video thumbnails can get people interested. You can choose new images or images from videos to use as thumbnails with the Facebook Ads authoring tool. Even if the video doesn’t start playing automatically, a thumbnail that stands out can draw people in.
Post your videos at the busiest times of the day.
There are always times when more people are online, and sellers can post videos at those times to get the attention of more people.
Second, there are a lot of hot topics to talk about on Facebook, and you need to keep up with them.
For example, in the UK, people have more time to stay at home because of the outbreak. They are used to wearing comfortable clothes at home and don’t just chase the epidemic anymore; instead, they make their own designs. Popularity has gone through the roof for hand-made crop parts like tie-dyes and jewelry. The number of “tie-dye” discussions went up 2.7 times from last year to this year, and the number of “handmade jewelry” discussions went up 2.3 times.
At a time when people are trying to keep their distance from each other, the way Germans travel is also slowly changing. German demand for bicycles went up after hearing that people in other countries were buying Chinese bicycles. There was also an increase in demand for e-bikes and camper vans. The number of discussions about “e-bikes” went up 2.6 times year-on-year, the number of discussions about “camper vans” went up 2 times year-on-year, and the number of discussions about “bicycles” went up 1.7 times year-on-year. Almost three-quarters of Australians (72%) like to read. When people are stuck at home, they have a lot of time to read books of all kinds.
This year, people all over the world have talked more about racial inequality, and there has never been more interest in books about race and representation.
Last but not least, you can use the fact that you are famous on the Internet.
Use the Facebook Brand Partnership Management Platform to standardize how you work with KOL, understand how effective your advertising is, and work with KOL to make native content that consumers love.
For a brand to go out to sea and get loyal customers, it’s especially important that customers keep changing, which means that the brand and customers need to stay close. So, the brand should pay attention to the content of the promotion to consumers in order to pass on the value of the brand and build trust in the brand. As key opinion leaders, KOL are often well-known and trusted by consumers, whose thoughts and opinions are more convincing. When customers know the people they trust who work with a seller’s brand, it’s easier to build trust in the brand and get more sales.
Also, if you work with a KOL to publish brand content advertising, you can reach the KOL’s natural fan base. This can, to some extent, increase the number of people who interact with brand content advertising and its influence.
Partnering with KOL is the right tone for brand advertising at a time when the content of ads is constantly being looked at.